Jurnal Ilmiah Edunomika (JIE)
Vol 5, No 1 (2021): EDUNOMIKA : Vol. 05, No. 01, 2021

Keputusan Pembelian Produk Wardah Ditinjau Dari Promosi, Citra Merek Dan Kualitas

Rima Ayu Wulandari (Program Studi Manajemen. Universitas Islam Batik Surakarta)
Eny Kustiyah (Program Studi Manajemen. Universitas Islam Batik Surakarta)
Sri Hartono (Program Studi Manajemen. Universitas Islam Batik Surakarta)

Article Info

Publish Date
28 Feb 2021

Abstract

This study aims to determine and analyze the effect of promotion, brand image, and quality. This research is expected to provide an overview for all consumers in making purchasing decisions on Wardah products. The sampling method used was purposive sampling method. Respondents who were sampled in this study were 55 employees. The results of the hypothesis analysis show that the promotion variable (H1), brand image (H2), and quality (H3) have an effect purchasing decisions. Keywords: Promotion, Brand Image, Quality, and Purchase Decisions

Copyrights © 2021




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Ilmiah Edunomika (JIE)
Website

Abbrev

jie

Publisher

STIE AAS Surakarta

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Description

Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi ...