Jurnal Ilmiah Edunomika (JIE)
Vol 5, No 1 (2021): EDUNOMIKA : Vol. 05, No. 01, 2021

Minat Beli Ulang Ditinjau Dari Kualitas Pelayanan, Gaya Hidup Dan Store Atmosphere (Studi Pada Kenbirti Coffee And Bites Di Sragen)

Yessy Fitria Ningrat (UNIBA Surkarta)

Article Info

Publish Date
01 Mar 2021

Abstract

The purpose of this study was to determine the Repurchase Interest of Kenbirti Coffee and Bites Customers in Sragen in terms of service quality, lifestyle and store atmosphere. In this study, the authors used a descriptive quantitative approach. The population of consumers of kenbirti coffee and bites in Sragen, the samples used in this study were 100 people. The results of this study have a significant effect both partially and simultaneously between Service Quality, Lifestyle and Store Atmosphere on Repurchase Interest at Kenbirti Coffee And Bites in Sragen. Keywords: Service Quality; Lifestyle; Store Atmosphere; Repurchase Interest.

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Journal Info
Jurnal Ilmiah Edunomika (JIE)
Website

Abbrev

jie

Publisher

STIE AAS Surakarta

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Description

Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi ...