HASANUDDIN JOURNAL OF BUSINESS STRATEGY
Vol 3 No 2 (2021): Hasanuddin Journal of Business Strategy

The Effect of Competitive Strategy and Innovation on Performance

Asrianto Nasir (PT. Semen Tonasa)
Syamsu Alam (Economics and Business Faculty, Hasanuddin University)
Andi Aswan (Economics and Business Faculty, Hasanuddin University)

Article Info

Publish Date
28 May 2021

Abstract

This study aims to analyze the linking of the competitive strategy on the operational unit performance through the innovation at PT. Semen Tonasa. The data collected using a survey method using the Google Form application and distributed to 117 employees of operational unit heads at PT Semen Tonasa consisting of echelon 3 and 4 employees. The data were then analyzed using the Structural Equation Model (SEM) with the IBM SPSS AMOS application version 22. On the basis of the findings, the study indicated that the competitive strategy and innovation significantly and positively affect the performance. The relationship between the competitive strategy and the innovation also showing a significant and positive relationship.

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Journal Info
HASANUDDIN JOURNAL OF BUSINESS STRATEGY
Website

Abbrev

HJBS

Publisher

Universitas Hasanuddin

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

It is an open access online journal in the field of applied management and published four times in a year in February, May, July, and October. The journal is designed for professionals and researchers to convey their findings of business concepts, thoughts, and new strategies for business viability ...