Studi Kasus Inovasi Ekonomi
Vol. 4 No. 2 (2020)

PENGEMBANGAN BAKERY AICA PCA KEDUNGKANDANG MALANG

Fika Fitriasari (Universitas Muhammadiyah Malang)
Titiek Ambarwati (Universitas Muhammadiyah Malang)



Article Info

Publish Date
25 Sep 2020

Abstract

AICA PCA Kedungkandan Malang was established in 2017. AICA produces various bakeries that have a large market opportunity in the Malang area. In the future, this business can develop quite rapidly with various potentials owned by AICA Bakery, one of the characteristics of AICA products is that all ingredients used are halal and natural. The problems experienced by Bakery AICA are that marketing management is not yet optimal, there is no development of Human Resources management, and there is no ongoing assistance in business development, and the Patent Logo has not been registered. The results of this AICA bakery service development activity improve business management skills that are more professional starting from human resource management and marketing management. Bakery marketing is expanded by using social media and human resources or production department employees are added, so that AICA Bakery becomes a more productive business. Through the AICA PCA Kedungkandang Bakery mentoring program in the long run it can provide economic added value to the Muhammadiyah's charitable endeavors.

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Journal Info

Abbrev

skie

Publisher

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

Studi Kasus Inovasi Ekonomi (SKIE) adalah jurnal pengabdian berkala yang diterbitkan dua kali setahun (Maret dan September). Editor menerima naskah layanan publik yang berfokus pada 1) memberdayakan ekonomi masyarakat; 2) pengembangan dan pemberdayaan ekonomi kreatif; 3) pembangunan ekonomi berbasis ...