Enrichment : Journal of Management
Vol. 11 No. 2 (2021): May: Management Science

E Effect of Cognitive, Afective, Conative and E-Satisfaction on Repurchase Intention

Mutia Tri Satya (STIE Ekuitas)
Arindra Khrisna Karamoy (Universitas Multimedia Nusantara)
Listiawati (Universitas Bina Bangsa)
Abdul Fidayan (Universitas SanggaBuana)



Article Info

Publish Date
13 Mar 2021

Abstract

Online Shop or shopping for goods or services has become a common thing to see. Indonesia has changed the flow of trade in the business world to become completely digital. Therefore, it is important for online business people to understand things that can create customer satisfaction and loyalty. This study aims to find out how cognitive, affective, conative, and e-satisfaction influence on repurchase intention. The method used in this research is to use factor analysis with 150 respondents.

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Journal Info

Abbrev

enrichment

Publisher

Subject

Economics, Econometrics & Finance

Description

The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers ...