JURNAL ILMIAH SIMANTEK
Vol 4 No 3 (2020): JURNAL ILMIAH SIMANTEK

PENGARUH PERSEPSI HARGA, DESAIN PRODUK, DAN PREFERENSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN MOBIL MITSUBISHI XPANDER (STUDI KASUS PT. NUSANTARA BERLIAN MOTOR MEDAN)

ATIKA AINI NASUTION (UNIVERSITAS BATTUTA)

Article Info

Publish Date
31 Aug 2020

Abstract

This research aims to know and analyze the influence of price perception, product design, and consumer preferences on thepurchasing decision of Mitsubishi Xpander (study case in PT Nusantara Berlian Motor Medan). This research is anassociative research. The population in this research are all consumers whoever bought Mitsubishi Xpander car in PT.Nusantara Berlian Motor Medan. Questionnaire used as the instrument in this research, within the interview anddocumentation. The data analyzed used descriptive method and quantitative that is double linear regretion with significancylevel 0.05. The F test result shows that of price perception, product design, and consumer preferences together has positiveand significant influence towards the dependent variable that is purchasingdecision.

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Journal Info
JURNAL ILMIAH SIMANTEK
Website

Abbrev

JIK

Publisher

LP2MTBM MAKARIOZ

Subject

Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health

Description

Jurnal Ilmiah Simantek is refereed and peer reviewed journal, which is designed to publish research articles in Engineering & Technology, Mathematics, Management, Medical Sciences, Medicine, Social Science, Education, Agriculture, Geography, Advertising, Accounting & Finance, Botany, Business ...