Jurnal Ekonomi, Manajemen, dan Akuntansi Universitas Ngudi Waluyo
Vol 2 No 1 (2021): Periode Januari 2021 - JEMA

Pengaruh Strategi Pemasaran, Pemberdayan, dan Pelatihan terhadap Produktifitas Pengrajin kain tapis

Bung Sucinda (Unknown)
Meliyanti Meliyanti (Unknown)
Pramudya M Iqbal Arya (Unknown)
Sanjaya Vicky F (Unknown)

Article Info

Publish Date
26 Jan 2021

Abstract

The purpose of this study was to see the effect of Marketing Strategy, Empowerment and Training on the productivity of the marketing filter cloth craftsmen. The number of respondents studied was 78 people, using saturated samples. Data collection was done by distributing questionnaires. The analysis technique used is multiple linear regression. The findings in this study are Marketing Strategy, Empowerment and Training have a positive and significant effect on employee work productivity.Keywords: Marketing Strategy, Empowerment, Training, and productivity

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Journal Info
Jurnal Ekonomi, Manajemen, dan Akuntansi Universitas Ngudi Waluyo
Website

Abbrev

jema

Publisher

Universitas Ngudi Waluyo

Subject

Economics, Econometrics & Finance

Description

urnal Ekonomi, Manajemen dan Akuntansi (JEMA) Universitas Ngudi Waluyo is an electronic international journal, provides a forum for publishing the original research articles, review articles from contributors, and the novel technology news related to management. This journal encompasses original ...