Personal customized recommendation system reflecting purchase criteria and product reviews sentiment analysis

Wu Guanchen (Guizhou Jiaotong College)
Minkyu Kim (PaiChai University)
Hoekyung Jung (PaiChai University)

International Journal of Electrical and Computer Engineering
Vol 11, No 3: June 2021

As the size of the e-commerce market grows, the consequences of it are appearing throughout society. The business environment of a company changes from a product center to a user center and introduces a recommendation system. However, the existing research has shown a limitation in deriving customized recommendation information to reflect the detailed information that users consider when purchasing a product. Therefore, the proposed system reflects the user's subjective purchasing criteria in the recommendation algorithm. And conduct sentiment analysis of product review data. Finally, the final sentiment score is weighted according to the purchase criteria priority, recommends the results to the user.