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All Journal International Journal of Electrical and Computer Engineering
Minkyu Kim
PaiChai University
Computer Science & IT Electrical & Electronics Engineering

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Personal customized recommendation system reflecting purchase criteria and product reviews sentiment analysis Wu Guanchen; Minkyu Kim; Hoekyung Jung
International Journal of Electrical and Computer Engineering (IJECE) Vol 11, No 3: June 2021
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijece.v11i3.pp2399-2406

Abstract

As the size of the e-commerce market grows, the consequences of it are appearing throughout society. The business environment of a company changes from a product center to a user center and introduces a recommendation system. However, the existing research has shown a limitation in deriving customized recommendation information to reflect the detailed information that users consider when purchasing a product. Therefore, the proposed system reflects the user's subjective purchasing criteria in the recommendation algorithm. And conduct sentiment analysis of product review data. Finally, the final sentiment score is weighted according to the purchase criteria priority, recommends the results to the user.
Co-Authors Hoekyung Jung Wu Guanchen