Jurnal Ranah Komunikasi
Vol 4 No 2 (2020): Jurnal Ranah Komunikasi (JRK)

PENGARUH KOMUNIKASI WORD OF MOUTH TERHADAP BRAND AWARENESS KONSUMEN E-COMMERCE SORABEL

Tiara Myas Utami (Unknown)
Diajeng Herika Hermanu (Unknown)

Article Info

Publish Date
28 Dec 2020

Abstract

The purpose of this research was to determine the effect of Word of Mouth on Brand Awareness of Consumer e - Commerce Sorabel. The data was collected by distributing questionnaires to 400 female respondents aged 16 – 45 years old who lived in DKI Jakarta. The research used quantitative explanative method with simple linear regression. The research’s results is to inform which is Word of Mouth has a theoretical indicator of positive things, promote, encourage and recommend, besides that the Word of Mouth has a partial influence on Brand Awareness.

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Journal Info
Jurnal Ranah Komunikasi
Website

Abbrev

rk

Publisher

Universitas Andalas

Subject

Arts Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Description

Jurnal Ranah Komunikasi is a periodical scientific journal that publishes the results of research or study of literature. This journal published by the Department of Communication Sciences FISIP Unand with E-ISSN 2656-4718 dan P-ISSN-2302-8106. Jurnal Ranah Komunikasi focuses on publishing and ...