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Tiara Myas Utami
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Arts Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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PENGARUH KOMUNIKASI WORD OF MOUTH TERHADAP BRAND AWARENESS KONSUMEN E-COMMERCE SORABEL Tiara Myas Utami; Diajeng Herika Hermanu
Jurnal Ranah Komunikasi Vol 4 No 2 (2020): Jurnal Ranah Komunikasi (JRK)
Publisher : Jurusan Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (422.99 KB) | DOI: 10.25077/rk.4.2.195-205.2020

Abstract

The purpose of this research was to determine the effect of Word of Mouth on Brand Awareness of Consumer e - Commerce Sorabel. The data was collected by distributing questionnaires to 400 female respondents aged 16 – 45 years old who lived in DKI Jakarta. The research used quantitative explanative method with simple linear regression. The research’s results is to inform which is Word of Mouth has a theoretical indicator of positive things, promote, encourage and recommend, besides that the Word of Mouth has a partial influence on Brand Awareness.
Co-Authors Diajeng Herika Hermanu