Jurnal Ekonomi Bisnis Indonesia
Vol. 15 No. 02 (2020): Jurnal Ekonomi Bisnis Indonesia

STRATEGI PENGEMBANGAN POTENSI WISATA PANTAI ANYER PROVINSI BANTEN PADA MASA PANDEMI COVID-19

Masduki (Unknown)
Ida Mursidah (Unknown)
Jamaluddin (Unknown)



Article Info

Publish Date
06 Mar 2021

Abstract

This study is a qualitative research which aims to describe the Strategy for theDevelopment of Tourism Potentials of Anyer Beach in Banten Province during the COVID-19Pandemic. The research was conducted in groups with a time frame from September to November2020 in the Anyer Beach Tourism Area, Banten Province. Researchers only used 23 objects asresearch samples consisting of hotel managers, tourist destinations, restaurants and others that areeasily accessible to researchers. The results of this study indicate that the Anyer beach tourism areawhich is located in Serang Regency, Banten Province is very potential if it is used as one of the halaltourism destinations. Several strategic efforts have been made to keep this industry in existenceduring a pandemic, including massiv promos via social media, continuing to implement healthprotocellers so that visitors are safe and comfortable and following the CHSE certification test(cleanliness, health, safety, environment) from the Ministry of Economic Tourism. Creative.

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Journal Info

Abbrev

Jebi

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

JEBI (Journal Economics Business Indonesian). The International Journal published by Indonesian Business School. This journal focused on Economics, Business and Management studies. The Journal is published twice a year. The aim of the journal is to disseminate the Economics, Business and Management ...