This study aims to determine the effect of the level of the family economy on the consumptive behavior of the people of Daruba Village. The variables in this study are the family economy as the independent variable and the consumptive behavior of the community as the dependent variable. Data collection was obtained by literature study and documentation. Data were analyzed by calculating simple linear regression, partial test, and determinant coefficient. The result showed partially that the level of the family economy had a positive and significant effect on the consumptive behavior of the Daruba Village community. The level of the family economy affects the consumer’s behavior by 51%, while 45% are factors that influence variable Y from other factors not examined by the researcher
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