AkMen JURNAL ILMIAH
Vol 14 No 3 (2017): AKMEN Jurnal Ilmiah

STRATEGI MENINGKATKAN KEPUASAN NASABAH TABUNGAN PADA PT. BANK PERKREDITAN RAKYAT HASA MITRA CABANG MAKASSAR

Rosnaini Daga (STIM NITRO)

Article Info

Publish Date
30 Sep 2017

Abstract

The purpose of this research is to analyze the strategy used by PT. Bank Perkreditan Rakyat Hasamitra Makassar Branch in increasing customer satisfaction savings. This research was conducted at PT. Hasamitra Bank Perkreditan Branch Makassar on Jl. Dr. Wahidin Sudirohusodo using qualitative descriptive method. The results obtained showed that the strategy used by PT. Hasamitra People's Credit Bank in improving customer satisfaction savings is a standard strategy of bank services. the marketing strategy undertaken has been able to increase the number of customers, this means the marketing strategy undertaken has been effective in increasing the number of customers

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Journal Info
AkMen JURNAL ILMIAH
Website

Abbrev

akmen

Publisher

institute teknologi dan bisnis nobel indonesia

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

Description

Jurnal AkMen adalah jurnal berkala yang diterbitkan oleh Lembaga Penelitian dan Publikasi Nobel Indonesia. Jurnal AkMen memuat artikel dalam bidang Akuntansi (yang meliputi Akuntansi Keuangan, Akuntansi Manajemen, Akuntansi Perpajakan, Akuntasi Syariah, Auditing dan Akuntansi sektor publik) dan ...