AkMen JURNAL ILMIAH
Vol 13 No 2 (2016): AKMEN Jurnal Ilmiah

PENGARUH BRAND EQUITY DAN KUALITAS LAYANAN INTERNET BANKING TERHADAP LOYALITAS NASABAH PADA PT BANK RAKYAT INDONESIA (PERSERO) TBK CABANG JENEPONTO

Andi Widiawati (STIE Nobel Indonesia)

Article Info

Publish Date
30 Jun 2016

Abstract

The purpose of this study was to determine the effect of brand equity and service quality on customer loyalty. The data used in this study was obtained from questionnaires and some direct observation and interviews with relevant parties. From this study it can be concluded based on statistical test that variable brand equity and quality of service together (simultaneous-test F) have a positive influence on customer loyalty variable. Based on T test, variable brand equity (X1) and quality of service (X2) has a positive effect with a significant level of each variable customer loyalty (Y).

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Journal Info
AkMen JURNAL ILMIAH
Website

Abbrev

akmen

Publisher

institute teknologi dan bisnis nobel indonesia

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

Description

Jurnal AkMen adalah jurnal berkala yang diterbitkan oleh Lembaga Penelitian dan Publikasi Nobel Indonesia. Jurnal AkMen memuat artikel dalam bidang Akuntansi (yang meliputi Akuntansi Keuangan, Akuntansi Manajemen, Akuntansi Perpajakan, Akuntasi Syariah, Auditing dan Akuntansi sektor publik) dan ...