AkMen JURNAL ILMIAH
Vol 12 No 1 (2015): AKMEN Jurnal Ilmiah

PENGARUH PERSEPSI KEPUASAN TERHADAP LOYALITAS KONSUMEN (Studi Kasus Rumah Potong Ayam PT. Ciomas Adisatwa, Tbk.)

Khairil Anwar (Unknown)



Article Info

Publish Date
31 Mar 2015

Abstract

This study aims to find out is there any influence between the variables of customer satisfaction with RPA Consumer Loyalty PT. Ciomas. This study was carried out to customers RPA PT Ciomas which has transact more than one year. This study is a qualitative research method and an explanatory research design (explanatory research). Total sample of 37 customers RPA PT. Ciomas. Data were analyzed using univariate and bivariate analysis. The results showed there was a significant relationship between the variables of customer satisfaction (p <0.01), and customer loyalty RPA PT. Ciomas.

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Journal Info

Abbrev

akmen

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

Description

Jurnal AkMen adalah jurnal berkala yang diterbitkan oleh Lembaga Penelitian dan Publikasi Nobel Indonesia. Jurnal AkMen memuat artikel dalam bidang Akuntansi (yang meliputi Akuntansi Keuangan, Akuntansi Manajemen, Akuntansi Perpajakan, Akuntasi Syariah, Auditing dan Akuntansi sektor publik) dan ...