AkMen JURNAL ILMIAH
Vol 5 No 3 (2008): AKMEN Jurnal Ilmiah

ANALISIS MOTIF BERBELANJA DI HYPERMART PANAKKUKANG MAKASSAR

abdin abdin (STIE Nobel Indonesia)

Article Info

Publish Date
30 Sep 2008

Abstract

This research was aimed to knowing the motiffs which influence the constumer’s to purchase at Hypermart Panakkukang Makassar. Beside, it was aimed to finding out the dominant motiff which influences the constumer’s to purchase at Hypermart Panakkukang Makassar. Based on research result and data analyse,it was find that statiscally, by using multiple linear regresion method, the goods price and the goods variety gave strong influences of the consumer’s to purchse at hypermart panakkukang Makassar. Among the consumer’s influencing motiffs to purchase at Hypermart Panakkukang Makassar, the most dominant is the goods prince

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Journal Info
AkMen JURNAL ILMIAH
Website

Abbrev

akmen

Publisher

institute teknologi dan bisnis nobel indonesia

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

Description

Jurnal AkMen adalah jurnal berkala yang diterbitkan oleh Lembaga Penelitian dan Publikasi Nobel Indonesia. Jurnal AkMen memuat artikel dalam bidang Akuntansi (yang meliputi Akuntansi Keuangan, Akuntansi Manajemen, Akuntansi Perpajakan, Akuntasi Syariah, Auditing dan Akuntansi sektor publik) dan ...