AkMen JURNAL ILMIAH
Vol 16 No 1 (2019): AkMen JURNAL ILMIAH

PENGARUH KUALITAS LAYANAN DAN KUALITAS PRODUK TABUNGANKU TERHADAP KEPUASAN NASABAH PADA PT. BANK SULSELBAR KANTOR CABANG BELOPA

Rosnaini Daga (Unknown)



Article Info

Publish Date
30 Mar 2019

Abstract

This study aims to analyze the effect of service quality and quality product on Saving product on customer satisfaction in PT. Bank Sulselbar Belopa Branch Office. The data analysis method used multiple linear regression and using SPSS version 24. The results showed that service quality has a positive and significant effect on customer satisfaction because it is worth 0.273 and is significant at 0.002. The quality of the Tabunganku product has a positive and significant effect because it is worth 0.309 and is significant at 0.004.

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Journal Info

Abbrev

akmen

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

Description

Jurnal AkMen adalah jurnal berkala yang diterbitkan oleh Lembaga Penelitian dan Publikasi Nobel Indonesia. Jurnal AkMen memuat artikel dalam bidang Akuntansi (yang meliputi Akuntansi Keuangan, Akuntansi Manajemen, Akuntansi Perpajakan, Akuntasi Syariah, Auditing dan Akuntansi sektor publik) dan ...