AkMen JURNAL ILMIAH
Vol 16 No 2 (2019): AkMen JURNAL ILMIAH

PRICE DISCOUNT, SALES PROMOTION DAN BONUS PACK TERHADAP IMPULSE BUYING PADA PT MATAHARI DEPARTEMENT STORE MAKASSAR

Orfiyanny S.Themba (STIEM Bongaya Makassar)

Article Info

Publish Date
29 Jun 2019

Abstract

The purpose of this research is to know the simultaneous and partial influence between price discount, sales promotion and bonus pack to impulse buying. As quantitative research, a survey method using a questionnaire was used. The sampling technique was purposive sampling and accidental sampling. The population in this research someone that were buying in PT Matahari Departement Store, Tbk Makassar. The sample was 90 respondents. Methods of data analysis using is descriptive analysis and multiple regression techniques. The results showed that price discount, sales promotion and bonus pack influenced positive and significant on impulse buying.

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Journal Info
AkMen JURNAL ILMIAH
Website

Abbrev

akmen

Publisher

institute teknologi dan bisnis nobel indonesia

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

Description

Jurnal AkMen adalah jurnal berkala yang diterbitkan oleh Lembaga Penelitian dan Publikasi Nobel Indonesia. Jurnal AkMen memuat artikel dalam bidang Akuntansi (yang meliputi Akuntansi Keuangan, Akuntansi Manajemen, Akuntansi Perpajakan, Akuntasi Syariah, Auditing dan Akuntansi sektor publik) dan ...