AkMen JURNAL ILMIAH
Vol 6 No 1 (2009): AkMen Jurnal Ilmiah

PENINGKATAN JUMLAH NASABAH PADA PT. BRI (PERSERO), TBK CABANG MAKASSAR MELALUI STRATEGI PROMOSI

Hasriani Hasriani (STIE AMKOP Makassar)



Article Info

Publish Date
25 Mar 2009

Abstract

PT. Bank of Indonesia People, Tbk as one of industrial perpetrator of banking in Indonesia also run the promotion strategy program Let to Bank from Indonesia Bank. The Program be of benefit to party PT. BRI, TBK Branch the Makassar to increase sum up its client. PT. BRI, Tbk Branch the Makassar try to add its client therewith its deposit through promotion activity. More and more a lot of client hence more and more a lot of unrightious fund [of] k three which can be obtained. Promotion strategy let to BANK have been applied by PT. BRI, Tbk Branch the Makassar better. In its execution hence multifarious promotion strategy of information take possession of the first sequence, later then partake the deposit and invesment, credit card, credit and flower recognition and last of complain. Since year 2006 until year 2007 client amount experience of the improvement which signifikan. Client interested to save money in the form of deposit of kemuadian of giro and saving

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Journal Info

Abbrev

akmen

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

Description

Jurnal AkMen adalah jurnal berkala yang diterbitkan oleh Lembaga Penelitian dan Publikasi Nobel Indonesia. Jurnal AkMen memuat artikel dalam bidang Akuntansi (yang meliputi Akuntansi Keuangan, Akuntansi Manajemen, Akuntansi Perpajakan, Akuntasi Syariah, Auditing dan Akuntansi sektor publik) dan ...