Jurnal Manajemen
Vol 10 No 2 (2020): JURNAL MANAJEMEN VOL. 10 NO. 2 DESEMBER 2020

ANALISIS TECHNOLOGY ACCEPTANCE MODEL PADA PENGGUNA DOMPET DIGITAL DI DAERAH ISTIMEWA YOGYAKARTA

Adhi Prakosa (Unknown)
Ahsan Sumantika (Unknown)



Article Info

Publish Date
28 Dec 2020

Abstract

TAM is a model that uses to see the outcomes and reactions of someone in using technology. In this study, researchers used the TAM model to investigate intentions to use digital wallet services. Perceived ease of use, perceived usefulness, risk, and trust as independent variables, while the intention variable as the dependent variable. The study was conducted in the Daerah Istimewa Yogyakarta, using 72 samples of respondents OVO digital wallet. Hypothesis testing using multiple linear regression analysis. The results of this study are perceived ease of use and perceived usefulness positive and significant effect of intention to use a digital wallet, while risk and trust factors are not related to intention to use a digital wallet. Keyword: perceived ease of use, perceived usefulness, risk, trust, intention to use, OVO digital wallet

Copyrights © 2020






Journal Info

Abbrev

manajemen

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Manajemen Fokus pada hasil penelitian empiris maupun kajian konseptual dan teoritis dalam bidang: Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasi, dan ...