Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Vol 3 No 2 (2021): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah

Relationship Marketing sebagai Upaya untuk Mempertahankan Loyalitas Pelanggan:

Farah Chalida Hanoum (MES Bogor)
Yanti Hasbian Setiawati (IAI Nasional Laa Roiba)

Article Info

Publish Date
14 Mar 2021

Abstract

Relationship marketing establishing, developing and maintaining succesful relational exchanges constitutes a major shift in marketing theory and practice. Relationship marketing refer to all marketing activities directed toward establishing, developing and maintaining succesful relational exchanges.

Copyrights © 2021




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Journal Info
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Website

Abbrev

alkharaj

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Economics, Econometrics & Finance Social Sciences

Description

AL-KHARAJ: The Journal of Islamic Economics, Finance & Business is a scientific journal published by the Center for Research and Strategic Studies (PRKS) of the Institute of Islamic Religion (IAI) National Laa Roiba Bogor. This journal contains scientific papers from academics, researchers and ...