Pengaruh Kualitas Produk, Harga, Promosi terhadap Kepuasan Konsumen Minyak Angin V-Fresh Aromatheraphy pada PT. Eagle Indo Pharma

Chelsa Audi Mahira (Universitas Prima Indonesia)
Lamtota Togatorop (Universitas Prima Indonesia)
Simon Ginting (Universitas Prima Indonesia)
Jessica Apriani Simbolon (Universitas Prima Indonesia)
Juniarlina Sianipar (Universitas Prima Indonesia)
Fenny Krisna Marpaung (Universitas Prima Indonesia)

Jurnal Ilmiah Universitas Batanghari Jambi
Vol 21, No 1 (2021): Februari

The results of hypothesis testing show that partially known for the product quality variable is 2,967. Because t count 2,967 > t table 1.98, it can be concluded that Ha is accepted and H0 is rejected. Partially for the price variable is 4.087. Because t count 4.087 ˃ t table 1.98, it can be concluded that Ha is accepted and H0 is rejected. Partially for the promotion variable is 0,943. Because t count 0,943 < t table 1.98, it can be concluded that H0 is accepted and Ha is rejected. For the results of the F test, it was obtained that the Sig <0.05 was 0.000. Then the hypothesis is accepted or product quality (X1), price (X2) and promotion (X3) simultaneously have an effect on customer satisfaction (Y).