Journal of Management and Bussines (JOMB)
Vol 3 No 1 (2021): Journal of Management and Bussines (JOMB)

Jaminan dan Fasilitas terhadap Kepuasan Pelanggan

Saparudin Saparudin (Sekolah Tinggi Ilmu Ekonomi Serelo Lahat)



Article Info

Publish Date
20 Jun 2021

Abstract

This study aims to determine the effect of guarantees and facilities on customer satisfaction either partially or simultaneously. The sample in this study was 53 people with a sampling method that was accidental sampling. The analytical method used is a quantitative analysis using the SPSS program. The result of this research is testing the effect of the Assurance variable (X1) on Customer Satisfaction (Y), obtained a Sig value of 0.000 <0.05. They are trying the influence of the Facility variable (X2) on Customer Satisfaction (Y) Sig 0.017 <0.05. The conclusions obtained are as follows: a) Assurance variable (X1) has a significant effect on Customer Satisfaction (Y); b) The Facility Variable (X2) has a significant effect on the Customer Satisfaction variable (Y); c) Assurance variable (X1), and Facility (X2) have a significant effect together on the Customer Satisfaction variable (Y). Keywords: Facilities, Guarantee, Customer Satisfaction

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Journal Info

Abbrev

JOMB

Publisher

Subject

Description

Journal of Management and Bussines (JOMB) focus dan scopenya meliputi; Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional, Manajemen Sistem Informasi, Manajemen Pajak dan, Administrasi ...