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All Journal Journal of Management and Bussines (JOMB) Jurnal Ilmiah Ekonomika JURNAL ILMIAH GLOBAL EDUCATION
Saparudin Saparudin
Sekolah Tinggi Ilmu Ekonomi Serelo Lahat
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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PENGARUH HARGA JUAL DAN PROMOSI TERHADAP VOLUME PENJUALAN RELL PANCING VIKING 5000 SERIES 5080 PADA TOKO RAJA PANCINGLAHAT Saparudin Saparudin
Ekonomika Vol 14 No 2 (2021): Jurnal Ilmiah Ekonomika
Publisher : Fakultas Ekonomi dan Bisnis Universitas Baturaja

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Abstract

The results of the discussion obtained the value of Y = 161.135 + 0.010 + 5.580. Results of discussion obtained value Y = 161.135 + 0.010 + 5.580. Constant value of 24, 683 means if the independent variables are ignored then the value of the variable sales volume (Y) of 161.135. The variable value of Work Planning (X1) is 0,010 which means if the variable of selling price (X1) is increased by 0,010 it will increase variable of sales volume (Y) equal to 0,010. The value of the Promotion variable (X2) is 5,580 which means if the Promotion (X2) variable is increased by 5,580 it will increase the sales volume volume (Y) by 5,580.The value of the terminated coefficient is 0.983 or 98.3%, this means that the selling price and promotion have a contribution to the sales volume variable of 98.3% and the remaining 1.7% is influenced by other factors not examined by the author. The results of the test together obtained the selling price variable (X1), and promotion (X2), having a joint effect on the sales volume variable (Y).The partial test shows that the selling price (X1) has a significant effect on increasing sales volume (Y) while the Promotion variable (X2) has a significant effect on the sales volume variable (Y).
Jaminan dan Fasilitas terhadap Kepuasan Pelanggan Saparudin Saparudin
Journal of Management and Bussines (JOMB) Vol 3 No 1 (2021): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v3i1.2298

Abstract

This study aims to determine the effect of guarantees and facilities on customer satisfaction either partially or simultaneously. The sample in this study was 53 people with a sampling method that was accidental sampling. The analytical method used is a quantitative analysis using the SPSS program. The result of this research is testing the effect of the Assurance variable (X1) on Customer Satisfaction (Y), obtained a Sig value of 0.000 <0.05. They are trying the influence of the Facility variable (X2) on Customer Satisfaction (Y) Sig 0.017 <0.05. The conclusions obtained are as follows: a) Assurance variable (X1) has a significant effect on Customer Satisfaction (Y); b) The Facility Variable (X2) has a significant effect on the Customer Satisfaction variable (Y); c) Assurance variable (X1), and Facility (X2) have a significant effect together on the Customer Satisfaction variable (Y). Keywords: Facilities, Guarantee, Customer Satisfaction
PERAN PERCEIVED VALUE DALAM MEMODERASI PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN KULINER PONDOK JAWI LAHAT Amaludin Amaludin; Melia Handayani; Saparudin Saparudin
Jurnal Ilmiah Global Education Vol. 4 No. 1 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 1, Maret 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i1.538

Abstract

This study aims to conduct research to analyze (1) the effect of service quality and perceived value on customer satisfaction; (2) the effect of perceived value on consumer satisfaction; and (3) the effect of service quality on customer satisfaction moderated by perceived value. The research was conducted at Pondok Jawi Lahat. In this study, researchers used descriptive research with a quantitative approach, basically one of the existing methods. Collecting data with a questionnaire technique through validity and reliability tests. Data analysis used linear regression analysis and absolute difference test, and previously performed the classical assumption test. The results showed that service quality and perceived value had a significant effect on Pondok Jawi Lahat customer satisfaction. Perceived value is a moderating variable that can strengthen the effect of service quality on customer satisfaction. The higher the perceived value of the customer will further strengthen the effect of service quality on customer satisfaction.
Co-Authors Amaludin Amaludin Melia Handayani