Jurnal Ilmu Sosial dan Humaniora
Vol 10, No 2 (2021)

WHAT TOURISM PRODUCT ATTRIBUTES ARE DOMINANT INFLUENCING REVISIT INTENSION TO CULINARY TOURISM DESTINATION?

Ingkadijaya, Rahmat (Unknown)
Bilqis, Linda Desafitri Ratu (Unknown)
Nurlaila, R. Nirmalasari (Unknown)



Article Info

Publish Date
14 Aug 2021

Abstract

Culinary tourism is a form of tourism that is currently developing. Studies on the preferences of culinary tourists will be beneficial for the development of this form of tourism in the future. This study analyzes the influence of tourism product attributes: tourist attraction, accessibility, and amenities on revisit intention to a culinary tourism area. This study used a survey method. The questionnaire was distributed to 100 domestic tourists who visited the culinary tourism area in Bogor City, Indonesia. Methods of data analysis using descriptive analysis, multiple regression, F-test, and T-test. This study indicated that tourist attraction has a positive and significant effect on revisit intention, while accessibility and amenities do not affect revisit intention. However, tourist attraction, accessibility, and amenities simultaneously have a positive and significant effect on revisit intention. This study concluded that the dominant attribute of culinary tourism products is a tourist attraction that includes a variety of food and distinctiveness.

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Journal Info

Abbrev

JISH

Publisher

Subject

Humanities Social Sciences

Description

Jurnal Ilmu Sosial dan Humaniora (JISH) is a journal that uses a double-blind peer review model that can be accessed online. The purpose of JISH is to publish a journal containing quality articles that will be able to contribute thoughts from a theoretical and empirical perspective in society and ...