Jurnal Social Economic of Agriculture
Vol 10, No 1 (2021): Jurnal Social Economic of Agriculture

Faktor-Faktor yang Memengaruhi Niat UMKM Kuliner dalam Pemanfaatan Layanan Go-Food di Surakarta

Tampubolon, Novena Hasiani (Unknown)
Setyowati, Nuning (Unknown)
Adi, Raden Kunto (Unknown)



Article Info

Publish Date
30 Jun 2021

Abstract

This research aims to determine factors that influence the culinary MSMEs intention to use Go-Food in Surakarta using Technology Acceptance Model (TAM) modification. Factors are perceived resources, perceived usefulness, perceived ease of use, attitude towards using, and relative advantage. The basic research method is the descriptive method. The method of location determination is purposive. The method of sample determination is purposive sampling with many samples of 60 respondents. Data collection tools using questionnaires. The data analysis method is Structural Equation Modeling (SEM). Data analysis tools using Partial Least Square (PLS) with SmartPLS 3.0. software. The research results show that perceived resources have a positive effect on perceived usefulness and perceived ease of use, perceived usefulness and perceived ease of use have positive effects on attitude towards using, perceived usefulness and perceived ease of use have positive effects on relative advantage, attitude towards using and relative advantage have positive effects on behavior intention to use Go-Food in Surakarta.Keywords: Culinary MSMEs, Go-Food, Modified Technology Acceptance Model, Structural Equation Modeling

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Journal Info

Abbrev

jsea

Publisher

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

Description

Jurnal Social Economic of Agriculture (SEA) is a peer-reviewed journal in social and economic agriculture fields that are published by Agribusiness Department, Agriculture Faculty, Tanjungpura University. SEA is first published in April 2012. The scope of the article in the SEA journal focuses on ...