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Analisis Usaha Dan Strategi Pengembangan Agroindustri Keripik Ketela Ungu Sebagai Produk Unggulan Di Kabupaten Karanganyar setyowati, nuning
Prosiding Seminas Competitive Advantage Vol 1, No 1 (2011): Seminas Competitive Advantage I
Publisher : Unipdu Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (189.818 KB)

Abstract

ABSTRAK   Perekonomian di Kabupaten Karanganyar ditopang dua sektor utama yaitu industri pengolahan dan pertanian.Kondisi ini menjadi kekuatan untuk mengembangkan agroindustri diantaranya keripik ketela ungu mengingat Karanganyar merupakan penghasil ketela ungu.Penelitian ini bertujuan untuk menganalisis potensi usaha dan merumuskan strategi pengembangan agroindustri keripik ketela ungu di Karanganyar. Penelitian ini merupakan penelitian deskriptif analitik dengan pendekatan analisis usaha dan analisis SWOT. Hasil penelitian menunjukkan bahwa usaha agroindustri keripik ketela ungu menguntungkan. Strategi pengembangan agroindustri keripik ketela ungu meliputi: Membangun kemitraan yang kuat dengan supplier ketela ungu, Pengembangan basis wilayah sentra ketela ungu, Efisiensi produksi keripik ketela ungu, Adopsi teknologi produksi, Perluasan segmen pasar, Peningkatan akses permodalan bagi agroindustri keripik ketela ungu, Peningkatan mutu produk keripik ketela ungu dan Diversifikasi produk olahan ketela ungu. Kata kunci: keripik ketela ungu, analisis usaha, strategi pengembangan, karanganyar ABSTRACT Economic in Karanganyar regency was supported by two main sectors, they are processing industry and agriculture. This condition will be a force to developing agroindustry and the one is purple sweet potatoes chips, because Karanganyar is producer of purple sweet potatoes. This study aims to analyze  business potential and to formulate development strategy of purple sweet potatoes chips agroindustry. This research is descriptive analytical approach to business potential analysis and SWOT. The result showed that purple sweet potatoes chips agroindustry is profiting. Development strategy of purple sweet potatoes chips agroindustry as follow: Build strong partnership with purple sweet potatoes supplier, developing the region base of purple sweet potatoes, efficiency of purple sweet potatoes chips production, adoption of production technology, expansion of market segment, increase acces of capital for purple sweet potatoes chips agroindustry, Increasing the quality of purple sweet potatoes chips and diversification of processing product by using purple sweet potatoes. Keywords: purple sweet potatoes chips, business analysis, development strategy, karanganyar
Analisis Usaha Dan Strategi Pengembangan Agroindustri Keripik Ketela Ungu Sebagai Produk Unggulan Di Kabupaten Karanganyar setyowati, nuning
Prosiding Seminas Vol 1, No 1 (2011): Seminas Competitive Advantage I
Publisher : Unipdu Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (189.818 KB)

Abstract

ABSTRAK   Perekonomian di Kabupaten Karanganyar ditopang dua sektor utama yaitu industri pengolahan dan pertanian.Kondisi ini menjadi kekuatan untuk mengembangkan agroindustri diantaranya keripik ketela ungu mengingat Karanganyar merupakan penghasil ketela ungu.Penelitian ini bertujuan untuk menganalisis potensi usaha dan merumuskan strategi pengembangan agroindustri keripik ketela ungu di Karanganyar. Penelitian ini merupakan penelitian deskriptif analitik dengan pendekatan analisis usaha dan analisis SWOT. Hasil penelitian menunjukkan bahwa usaha agroindustri keripik ketela ungu menguntungkan. Strategi pengembangan agroindustri keripik ketela ungu meliputi: Membangun kemitraan yang kuat dengan supplier ketela ungu, Pengembangan basis wilayah sentra ketela ungu, Efisiensi produksi keripik ketela ungu, Adopsi teknologi produksi, Perluasan segmen pasar, Peningkatan akses permodalan bagi agroindustri keripik ketela ungu, Peningkatan mutu produk keripik ketela ungu dan Diversifikasi produk olahan ketela ungu. Kata kunci: keripik ketela ungu, analisis usaha, strategi pengembangan, karanganyar ABSTRACT Economic in Karanganyar regency was supported by two main sectors, they are processing industry and agriculture. This condition will be a force to developing agroindustry and the one is purple sweet potatoes chips, because Karanganyar is producer of purple sweet potatoes. This study aims to analyze  business potential and to formulate development strategy of purple sweet potatoes chips agroindustry. This research is descriptive analytical approach to business potential analysis and SWOT. The result showed that purple sweet potatoes chips agroindustry is profiting. Development strategy of purple sweet potatoes chips agroindustry as follow: Build strong partnership with purple sweet potatoes supplier, developing the region base of purple sweet potatoes, efficiency of purple sweet potatoes chips production, adoption of production technology, expansion of market segment, increase acces of capital for purple sweet potatoes chips agroindustry, Increasing the quality of purple sweet potatoes chips and diversification of processing product by using purple sweet potatoes. Keywords: purple sweet potatoes chips, business analysis, development strategy, karanganyar
Analisis Faktor-Faktor Marketing Mix (7P) terhadap Keputusan Pembelian Konsumen pada Wedangan Lawang Djoendjing di Kota Surakarta Imam, Salafus Asbabun; Setyowati, Nuning; Khomah, Isti
Jurnal Ekonomi Pertanian dan Agribisnis Vol 4, No 4 (2020)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2020.004.04.19

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor bauran pemasaran yang berpengaruh terhadap keputusan pembelian di wedangan Lawang Djoendjing, dan menganalisis variabel yang dominan terhadap keputusan pembelian di wedangan Lawang Djoendjing. Metode dasar penelitian adalah deskriptif dan analitik. Metode penentuan lokasi penelitian dilakukan secara purposive mengambil lokasi di wedangan Lawang Djoendjing di Kota Surakarta, Jawa Tengah. Metode penentuan responden dilakukan dengan Convenience sampling. Data yang digunakan dalam penelitian ini adalah data primer dan sekunder. Analisis data menggunakan aplikasi Microsoft Excel dan SPSS (1) Transformasi Data untuk mengubah data kuisioner likert menjadi data ordinal, (2) Uji Validitas dan Reliabilitas untuk mengetahui apakah butir kuesioner valid dan reliable (3) Analisis Faktor dengan aplikasi SPSS. Hasil analisis faktor menunjukkan presentase total varian 66,363%. Hal ini menunjukkan bahwa penelitian ini mampu menjelaskan faktor marketing mix yang berpengaruh terhadap keputusan pembelian pada wedangan Lawang Djoendjing 66,363%. Hasil penelitian menunjukkan bahwa dari 28 variabel, terbentuk 5 faktor inti berdasarkan faktor marketing mix dan menghasilkan 25 variabel yang mempengaruhi terbentuknya faktor baru. Faktor tersebut adalah faktor lingkungan fisik, faktor penampilan, faktor tempat dan harga, faktor desain dan faktor promosi mempengaruhi keputusan pembelian konsumen pada wedangan Lawang Djoendjing. Variabel yang dominan disetiap faktor antara lain kebersihan ruang makan, iklan media cetak, lokasi penjualan, desain furniture dan informasi mulut ke mulut
Faktor-Faktor yang Memengaruhi Niat UMKM Kuliner dalam Pemanfaatan Layanan Go-Food di Surakarta Tampubolon, Novena Hasiani; Setyowati, Nuning; Adi, Raden Kunto
Jurnal Social Economic of Agriculture Vol 10, No 1 (2021): Jurnal Social Economic of Agriculture
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/j.sea.v10i1.43376

Abstract

This research aims to determine factors that influence the culinary MSMEs intention to use Go-Food in Surakarta using Technology Acceptance Model (TAM) modification. Factors are perceived resources, perceived usefulness, perceived ease of use, attitude towards using, and relative advantage. The basic research method is the descriptive method. The method of location determination is purposive. The method of sample determination is purposive sampling with many samples of 60 respondents. Data collection tools using questionnaires. The data analysis method is Structural Equation Modeling (SEM). Data analysis tools using Partial Least Square (PLS) with SmartPLS 3.0. software. The research results show that perceived resources have a positive effect on perceived usefulness and perceived ease of use, perceived usefulness and perceived ease of use have positive effects on attitude towards using, perceived usefulness and perceived ease of use have positive effects on relative advantage, attitude towards using and relative advantage have positive effects on behavior intention to use Go-Food in Surakarta.Keywords: Culinary MSMEs, Go-Food, Modified Technology Acceptance Model, Structural Equation Modeling
STRATEGI PENGEMBANGAN AGRIBISNIS BUAH NAGA ORGANIK DI KABUPATEN WONOGIRI Paundrianagari, Sabila Ajeng; Setyowati, Nuning; Qonita, RR. Aulia
Jurnal Social Economic of Agriculture Vol 8, No 2 (2019): Jurnal Social Economic of Agriculture
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/j.sea.v8i2.34790

Abstract

The research aimed to identify internal factors that become strengths and weaknesses as well as external factors that become opportunities and threats, formulate alternative development strategies, and formulate priority strategies that can be applied in the development of organic dragon fruit agribusiness in Wonogiri Regency. The basic method used is descriptive and analytical. Determination of the location of the study was carried out purposively, namely the Beji Makmur Farmers Group Association in Beji Village, Nguntoronadi District, Wonogiri Regency, the method of determining the Key Informants was chosen purposively. The types of data used are primary data and secondary data. The analytical method used is internal and external factor analysis, IFE and EFE matrix, IE matrix, SWOT matrix, and Analytical Hierarchy Process. The results of the research concluded that (1) The main factors of internal strength, namely marketing of organic dragon fruit have reached exports to Germany while the main weakness is the absence of the Beji Makmur Farmers Group Association secretariat, the main opportunity external factors namely the demand for organic dragon fruit in the form of fresh fruit while the main threat is erratic weather changes, (2) The alternative strategies for developing organic dragon fruit in Wonogiri Regency are SO, WO, ST, and WT strategy. (3) The development strategy priorities that can be applied in developing the Beji Makmur Farmers Group Association is to innovate by using radiation technology in the cultivation of organic dragon fruit so that productivity is more optimal.Keywords: Analytical Hierarchy Process (AHP), Development Strategy, Dragon Fruit, Organic, SWOT
Analisis Usaha Dan Strategi Pengembangan Agroindustri Keripik Ketela Ungu Sebagai Produk Unggulan Di Kabupaten Karanganyar setyowati, nuning
Prosiding Seminas Vol 1, No 1 (2011): Seminas Competitive Advantage I
Publisher : Unipdu Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRAK   Perekonomian di Kabupaten Karanganyar ditopang dua sektor utama yaitu industri pengolahan dan pertanian.Kondisi ini menjadi kekuatan untuk mengembangkan agroindustri diantaranya keripik ketela ungu mengingat Karanganyar merupakan penghasil ketela ungu.Penelitian ini bertujuan untuk menganalisis potensi usaha dan merumuskan strategi pengembangan agroindustri keripik ketela ungu di Karanganyar. Penelitian ini merupakan penelitian deskriptif analitik dengan pendekatan analisis usaha dan analisis SWOT. Hasil penelitian menunjukkan bahwa usaha agroindustri keripik ketela ungu menguntungkan. Strategi pengembangan agroindustri keripik ketela ungu meliputi: Membangun kemitraan yang kuat dengan supplier ketela ungu, Pengembangan basis wilayah sentra ketela ungu, Efisiensi produksi keripik ketela ungu, Adopsi teknologi produksi, Perluasan segmen pasar, Peningkatan akses permodalan bagi agroindustri keripik ketela ungu, Peningkatan mutu produk keripik ketela ungu dan Diversifikasi produk olahan ketela ungu. Kata kunci: keripik ketela ungu, analisis usaha, strategi pengembangan, karanganyar ABSTRACT Economic in Karanganyar regency was supported by two main sectors, they are processing industry and agriculture. This condition will be a force to developing agroindustry and the one is purple sweet potatoes chips, because Karanganyar is producer of purple sweet potatoes. This study aims to analyze  business potential and to formulate development strategy of purple sweet potatoes chips agroindustry. This research is descriptive analytical approach to business potential analysis and SWOT. The result showed that purple sweet potatoes chips agroindustry is profiting. Development strategy of purple sweet potatoes chips agroindustry as follow: Build strong partnership with purple sweet potatoes supplier, developing the region base of purple sweet potatoes, efficiency of purple sweet potatoes chips production, adoption of production technology, expansion of market segment, increase acces of capital for purple sweet potatoes chips agroindustry, Increasing the quality of purple sweet potatoes chips and diversification of processing product by using purple sweet potatoes. Keywords: purple sweet potatoes chips, business analysis, development strategy, karanganyar
Farmer’s Motivational Factor on Farmers Managed-Extension Activities (FMA)’S Adoption in Temanggung Regency Ihsaniyati, Hanifah; Setyowati, Nuning; Sutarto, Sutarto; Lestari, Eny
Journal of Rural Indonesia [JORI] Vol. 3 No. 1 (2015)
Publisher : Journal of Rural Indonesia [JORI]

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Farmers Managed-Extension Activities (FMA) provides substantial benefits to the farming community empowerment, especially for the improvement of information services for farmers. Consider the benefits and objectives are achieved , then this great program requires rigorous evaluation and mentoring to monitor progress . Previous survey showed no understanding of the diversity of farmers’ level , the percentage decrease in the number of farmers who apply from 2010 (64.56 %) to the year 2011 (48.23 %), and parthnership between farmers and traders only 35.9 % (still small). On the other hand, there is saturation  analysis tools in studies on adoption. Therefore, this study aimed to analyze the motivational factors of farmers against the FMA program. The method used in this research was models the Technology Acceptance Model using Structural Equation Models with analysis tools , namely PLS (Partial Least Square). The results showed (1) Perception of farmers to ease was not significantly related to the attitude of farmers towards FMA at a significance level of 0.43 (p value); (2) Perception of farmers on the benefits / uses significantly associated with attitudes of farmers towards FMA at the 0.01 level (p value), (3) ability to absorb farmers are not significantly related to the attitude of farmers towards FMA at a significance level of 0.48 (p value), (4) the diversity of the media associated significantly with the attitude of farmers towards FMA at the 0.01 signif- icance level (p value), (5) attitude significantly associated with implementing farmers ‘ intentions / FMA adoption at a significance level of 1.90539 E - 08 (p value), (6) intention farmers significantly associated with implementing farmers’ behavior/FMA adoption at a significance level of 3.14341 E - 08 (p value).Keywords : FMA, adoption, farmer,extension, empowerment
Peningkatan Brand Image Kopi Robusta Temanggung Berbasis Indikasi Geografis Pardono, Pardono; Muhammad, Dimas Rahadian Aji; Khomah, Isti; Ihsaniyati, Hanifah; Setyowati, Nuning
WARTA LPM WARTA LPM, Vol. 25, No. 1, Januari 2022
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/warta.v25i1.16040

Abstract

Kopi memiliki nilai ekonomi yang tinggi sebagai penghasil devisa dan sumber pendapatan petani karena kopi merupakan salah satu komoditas unggulan di Indonesia. Kabupaten Temanggung salah satu penghasil kopi di Provinsi Jawa Tengah, terutama pada Kopi Robusta. Kopi Robusta Temanggung memiliki karakteristik dan mutu produk yang khas, unik dan tampil beda yang terindikasi karena faktor geografis. Hal ini dikarenakan adanya asosiasi petani yang tergabung pada Masyarakat Perlindungan Indikasi Geografis Kopi Robusta Temanggung (MPIG-KRT). MPIG-KRT berkomitmen dalam mengawal mutu kopi sesuai standar. Upaya ini dilakukan untuk meningkatkan daya saing petani kopi di Kabupaten Temanggung dengan upaya didorong untuk menjalankan budidaya dan pengolahan pasca panen kopi berbasis Indikasi Geografis (IG) Kopi Robusta Temanggung (KRT). Guna menjaga mutu kopi, meningkatkan daya saing, dan memperkuat Brand Image Kopi Robusta Temanggung, maka dilakukan program pengabdian terutama bertujuan untuk memberikan pendampingan petani kopi agar dapat 1) menjalankan pengolahan pasca panen berbasis IG dengan introduksi mesin grading, 2) dapat menjalankan digital marketing dengan tujuan memperluas pangsa pasar sehingga mampu meningkatkan hasil penjualan dan keuntungan, dan 3) memiliki pengetahuan tentang merek dan label merek guna membangun brand Kopi Robusta Temanggung. Program pengabdian ini telah dilaksanakan melalui kegiatan pelatihan yang terdiri dari pelatihan pascapanen, pelatihan digital marketing, dan pelatihan edukasi merek dan desain label merek. Selain itu, dilakukan pula introduksi mesin grading setelah dilakukan pelatihan pascapanen. Kegiatan pengabdian ini telah berhasil dilakukan dilihat adanya introduksi Mesin Grading sehingga petani mitra dapat melakukan proses grading dengan cepat dan bisa menentukan mutu dari grade kopi 1, 2, dan 3. Petani mitra telah memahami pentingnya merek dan desain label yang dapat dilihat dari adanya kemasan produk kopi yang sudah memiliki merek, informasi produk, dan kemasan yang baik untuk menjaga mutu kopi. Petani mitra sudah mulai menggunakan WhatsApps bisnis, Instagram, dan Facebook untuk promosi. Petani mitra juga sudah bisa membuat promosi dengan menggunakan Canva, lalu membuat link pesan Auto Order.
ANALISIS RISIKO USAHA PEMBENIHAN IKAN NILA MERAH DI KELOMPOK PEMBUDIDAYA IKAN MINO NGREMBOKO KECAMATAN NGEMPLAK KABUPATEN SLEMA Andhika, Rio; Setyowati, Nuning; Qonita, Rr Aulia
Jurnal AGRISEP JURNAL AGRISEP VOL 18 NO 02 2019 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (292.925 KB) | DOI: 10.31186/jagrisep.18.2.313-330

Abstract

This study analysed the receipts, costs, and expenses received by red tilapia seed farmers, as well as the level of production risk, price risk and expenditure risk in KPI Mino Ngremboko. The basic method used in this research was a descriptive method. This research was conducted at KPI Mino Ngremboko. The selection of research locations was conducted purposively. The sampling method used was the census method. The analysis was carried out using the coefficient of variation method. Research results there were production risks, price risk, and risk of spending on red tilapia at KPI Mino Ngremboko. The sources of risk that arise were high fish seed mortality rates, increased feed prices, and limited land to increase production. Variation coefficient value (CV) of production risk, price risk, income risk were relatively low that showed the hatchery of red tilapia has a low risk. Meanwhile, the L value of price risk, production risk, and expenditure risk were positive results and the value was greater than BEP. The value shows that when the hatchery reaches the lowest point in production, price, and income, farmers still avoid losses.
BUSINESS SUSTAINABILITY STRATEGIES OF AGRIBUSINESS MSMEs IN THE NEW NORMAL ERA Khomah, Isti; Kusnandar, Kusnandar; Harisudin, Mohamad; Adi, R. Kunto; Qonita, Rr. Aulia; Setyowati, Nuning; Riptanti, Erlyna Wida
Jurnal AGRISEP JURNAL AGRISEP VOL 21 NO 01 2022 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (472.422 KB) | DOI: 10.31186/jagrisep.21.1.13-30

Abstract

This research aims to determine internal and external factors, formulate strategies, and decide the priority of agribusiness MSME sustainability strategies in Sukoharjo Regency in the new normal era. This research uses basic descriptive and analytical methods. A total of 28 key informants were selected purposively. Data collection was completed through in-depth interviews. Data were analyzed using the IFE, EFE, IE, SWOT, and QSP matrices. The research results depict that the most essential strength is the support of experienced human resources with particular specialties and the most significant weakness is the limited business capital. Meanwhile, product diversification becomes the biggest opportunity and a decrease in production due to the COVID-19 pandemic serves as the most challenging threat. The IE matrix demonstrates that the position of agribusiness MSMEs in Sukoharjo Regency is in cell V, which means keeping and maintaining that can be done with product penetration and development strategies. Alternatives to agribusiness MSME sustainability strategies are building synergies to increase market share with online marketing; improving the quality of human resources through training; establishing partnerships with suppliers to suppress raw materials; strengthening quality control to maintain quality; innovating the product; maximizing the ability of human resources and the management of product competitiveness; introducing, promoting, and discounting products; and increasing partnerships with large businesses. In the new normal era, the priority of agribusiness MSME business sustainability strategy in Sukoharjo Regency is building synergies to improve the market with online marketing.
Co-Authors Adi, R. Kunto Agustono Agustono, Agustono Andhika, Rio Bara Yudhistira, Bara Dimas Rahadian Aji Muhammad, Dimas Rahadian Aji Dita Pravasta, Dita Eksa Rusdiyana, Eksa Endang Siti Rahayu Eny Lestari Erlyna Wida Riptanti Gusti Fauza, Gusti Hanifah Ihsaniyati Harisudin, Mohamad Imam, Salafus Asbabun Isti Khomah Kunto Adi kusnandar kusnandar Mei Tri Sundari Nur Anisatussyarifah, Nur Okta Andriana Suyadi, Okta Andriana Pardono Pardono Paundrianagari, Sabila Ajeng Putra, Arya Senna Qonita, Rr. Aulia Raden Kunto Adi, Raden Kunto Rakhma Melati Sujarwo Rhina Uchyani Fajarningsih Sapja Anantanyu, Sapja Siti Nur Septiani, Siti Nur Susi Wuri Ani Sutarto Sutarto Tampubolon, Novena Hasiani