Jurnal Social Economic of Agriculture
Vol 9, No 2 (2020): JURNAL SOCIAL ECONOMIC OF AGRICULTURE

PREFERENSI KONSUMEN BERAS DI PASAR KRIAN KABUPATEN SIDOARJO

Hidayat, Syarif Imam (Unknown)
Savitri, Silvy Emalia (Unknown)

Article Info

Publish Date
30 Dec 2020

Abstract

Preference is subjective taste of individual for product or service. Preference becomes one of the determinant factors for consumption level of a product, includes rice. Rice consumption level is also impacted by difference in the level of consumer income. This study aims to analyze the preferences of rice consumers at Krian Market, Sidoarjo Regency.  This study was conducted at Krian Market, Sidoarjo Regency, using a method of non-probability sampling through accidental sampling by 50 respondents. The analysis tool was Importance Performance Analysis (IPA). The result showed that the highest score of importance level is flea pests-free, clean, and fluffier. It means that rice consumer preferences at Krian Market where rice that flea pests-free, clean, and fluffier.Keywords: Preferences and Rice Consumer.

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Journal Info
Jurnal Social Economic of Agriculture
Website

Abbrev

jsea

Publisher

Universitas Tanjungpura

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

Description

Jurnal Social Economic of Agriculture (SEA) is a peer-reviewed journal in social and economic agriculture fields that are published by Agribusiness Department, Agriculture Faculty, Tanjungpura University. SEA is first published in April 2012. The scope of the article in the SEA journal focuses on ...