Dinasti International Journal of Economics, Finance & Accounting (DIJEFA)
Vol 1 No 5 (2020): Dinasti International Journal of Economics, Finance & Accounting (November - Dece

BUYING INTEREST AND TRUST MODEL: E-WOM AND BRAND IMAGE

Muhammad Reza Putra (Ph.D Student, Kebangsaan Malaysia University)
Gupron Gupron (Faculty of Business and Economic, Batanghari University Jambi, Indonesia)

Article Info

Publish Date
27 Dec 2020

Abstract

The article Buying Interest and Trust Model: E-Wom Analysis and Brand Image aims to build a research hypothesis using the library research method. To find out the variables that affect Buying Interest Online, a review of previous studies was conducted. The results of this article indicate a hypothesis has been built for further research that e-WOM, and Brand Image, have an effect on Online Purchase Trust and Interest.

Copyrights © 2020




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Dinasti International Journal of Economics, Finance & Accounting (DIJEFA)
Website

Abbrev

DIJEFA

Publisher

Dinasti Publisher

Subject

Economics, Econometrics & Finance

Description

The author is invited to submit a paper for Dinasti International Journal of Economics, Finance & Accounting (DIJEFA). Topics related to this journal include but are not limited to: Accounting and financial reporting Audit Accounting management Taxation Corporate finance Personal finance Financial ...