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All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA)
Muhammad Reza Putra
Ph.D Student, Kebangsaan Malaysia University
Economics, Econometrics & Finance

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BUYING INTEREST AND TRUST MODEL: E-WOM AND BRAND IMAGE Muhammad Reza Putra; Gupron Gupron
Dinasti International Journal of Economics, Finance & Accounting Vol 1 No 5 (2020): Dinasti International Journal of Economics, Finance & Accounting (November - Dece
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v1i5.664

Abstract

The article Buying Interest and Trust Model: E-Wom Analysis and Brand Image aims to build a research hypothesis using the library research method. To find out the variables that affect Buying Interest Online, a review of previous studies was conducted. The results of this article indicate a hypothesis has been built for further research that e-WOM, and Brand Image, have an effect on Online Purchase Trust and Interest.
Co-Authors Gupron Gupron