MEDIA BISNIS
Vol 13 No 1 (2021): MEDIA BISNIS

FAKTOR-FAKTOR YANG MEMPENGARUHI WORD OF MOUTH PADA NASABAH BANK

DEWI KARLINA (Trisakti School of Management)
DENNY SEPTA HARYANTI (Trisakti School of Management)

Article Info

Publish Date
20 Feb 2021

Abstract

The purpose of this study is to know how the influence of Service Quality, Perceived Value, and Convenience to Word of Mouth in Mandiri Syariah Bank Jakarta Kedoya Branch and Jakarta Tanjung Duren Branch.The research design used in descriptive research and causality research. The sampling used in this research is nonprobability sampling by purposive sampling methods and will require 152 respondents. The respondents must be the customer in Mandiri Syariah Bank Jakarta Kedoya Branch and Jakarta Tanjung Duren Branch. The research data is processed with IBM Statistic 23 as a tool.The result showed that service quality have an impact to word of mouth. Perceived value have no impact to word of mouth. Convenience have an impact to word of mouth.

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Journal Info
MEDIA BISNIS
Website

Abbrev

mb

Publisher

Sekolah Tinggi Ilmu Ekonomi Trisakti

Subject

Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Media Bisnis is biannual publication issued in the month of March and September. Media Bisnis is a scientific journal which prioritizes the publication of articles (research and non-research based) regarding to business issues that deal with social issues such as management (financial, human ...