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All Journal MEDIA BISNIS E-Jurnal Manajemen Trisakti School of Management (TSM)
DENNY SEPTA HARYANTI
Trisakti School of Management
Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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FAKTOR-FAKTOR YANG MEMPENGARUHI WORD OF MOUTH PADA NASABAH BANK DEWI KARLINA; DENNY SEPTA HARYANTI
Media Bisnis Vol 13 No 1 (2021): MEDIA BISNIS
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v13i1.950

Abstract

The purpose of this study is to know how the influence of Service Quality, Perceived Value, and Convenience to Word of Mouth in Mandiri Syariah Bank Jakarta Kedoya Branch and Jakarta Tanjung Duren Branch.The research design used in descriptive research and causality research. The sampling used in this research is nonprobability sampling by purposive sampling methods and will require 152 respondents. The respondents must be the customer in Mandiri Syariah Bank Jakarta Kedoya Branch and Jakarta Tanjung Duren Branch. The research data is processed with IBM Statistic 23 as a tool.The result showed that service quality have an impact to word of mouth. Perceived value have no impact to word of mouth. Convenience have an impact to word of mouth.
BRAND IDENTIFICATION, SATISFACTION, BRAND TRUST, DAN COMMITMENT TERHADAP CUSTOMER LOYALTY PADA KONSUMEN MOTOR SPORT DENNY SEPTA HARYANTI; EDDY HERMAWAN
Media Bisnis Vol 13 No 1 (2021): MEDIA BISNIS
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v13i1.957

Abstract

The purpose of this study was to examine and analyze the influence of customer brand identification (CBI), customer satisfaction (SAT), customer brand trust (CBT), and customer commitment (CM) to customer loyalty (CL) on Yamaha Vixion motor sport consumers in DKI Jakarta. The form of research conducted in this study are causal and descriptive. Sampling using pusposive sampling technique with the number of respondents as many as 281 respondents. The data analysis method used in this study is SEM (Structural Equation Model) with AMOS tools. The result of this study indicates that CBI, SAT, CBT, and CM had effect to CL. CBT had effect to CLmediating through SAT, CBT, and CM. Then, SAT had effect to CM mediating through CBT. CBI had effect to CBT mediating through SAT, and CBI had effect to CM mediating through SAT.
The Pengaruh Harga, Keamanan, dan Promosi terhadap Keputusan Pembelian pada Toko Online Tokopedia di Jabodetabek LANANG ANDHIKA PERWIRA BAYUAJI; Denny Septa Haryanti
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol 2 No 3 (2022): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (497.031 KB) | DOI: 10.34208/ejmtsm.v2i3.1641

Abstract

The purpose of this study was to examine and analyze the influence of price, security, and promotion on purchasing decision of Tokopedia in Jabodetabek. The object in this study is Tokopedia. The sampling technique used in this study was purposive sampling with a sample of 150 sample. The data analysis method that used in this study was multiple linear regression and using SPSS 25th to analyze the data. The results of this study shows that price and promotion has a effect on purchasing decisions, on the other hand, security does not affect purchasing decisions.
Co-Authors DEWI KARLINA EDDY HERMAWAN LANANG ANDHIKA PERWIRA BAYUAJI