Article Per Year (5 Year)
p-Index From 2021 - 2026
1.203
P-Index
This Author published in this journals
All Journal MEDIA BISNIS E-Jurnal Manajemen Trisakti School of Management (TSM) Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
DENNY SEPTA HARYANTI
Trisakti School of Management
Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
FAKTOR-FAKTOR YANG MEMPENGARUHI WORD OF MOUTH PADA NASABAH BANK DEWI KARLINA; DENNY SEPTA HARYANTI
Media Bisnis Vol 13 No 1 (2021): MEDIA BISNIS
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v13i1.950

Abstract

The purpose of this study is to know how the influence of Service Quality, Perceived Value, and Convenience to Word of Mouth in Mandiri Syariah Bank Jakarta Kedoya Branch and Jakarta Tanjung Duren Branch.The research design used in descriptive research and causality research. The sampling used in this research is nonprobability sampling by purposive sampling methods and will require 152 respondents. The respondents must be the customer in Mandiri Syariah Bank Jakarta Kedoya Branch and Jakarta Tanjung Duren Branch. The research data is processed with IBM Statistic 23 as a tool.The result showed that service quality have an impact to word of mouth. Perceived value have no impact to word of mouth. Convenience have an impact to word of mouth.
BRAND IDENTIFICATION, SATISFACTION, BRAND TRUST, DAN COMMITMENT TERHADAP CUSTOMER LOYALTY PADA KONSUMEN MOTOR SPORT DENNY SEPTA HARYANTI; EDDY HERMAWAN
Media Bisnis Vol 13 No 1 (2021): MEDIA BISNIS
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v13i1.957

Abstract

The purpose of this study was to examine and analyze the influence of customer brand identification (CBI), customer satisfaction (SAT), customer brand trust (CBT), and customer commitment (CM) to customer loyalty (CL) on Yamaha Vixion motor sport consumers in DKI Jakarta. The form of research conducted in this study are causal and descriptive. Sampling using pusposive sampling technique with the number of respondents as many as 281 respondents. The data analysis method used in this study is SEM (Structural Equation Model) with AMOS tools. The result of this study indicates that CBI, SAT, CBT, and CM had effect to CL. CBT had effect to CLmediating through SAT, CBT, and CM. Then, SAT had effect to CM mediating through CBT. CBI had effect to CBT mediating through SAT, and CBI had effect to CM mediating through SAT.
The Pengaruh Harga, Keamanan, dan Promosi terhadap Keputusan Pembelian pada Toko Online Tokopedia di Jabodetabek LANANG ANDHIKA PERWIRA BAYUAJI; Denny Septa Haryanti
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol 2 No 3 (2022): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (497.031 KB) | DOI: 10.34208/ejmtsm.v2i3.1641

Abstract

The purpose of this study was to examine and analyze the influence of price, security, and promotion on purchasing decision of Tokopedia in Jabodetabek. The object in this study is Tokopedia. The sampling technique used in this study was purposive sampling with a sample of 150 sample. The data analysis method that used in this study was multiple linear regression and using SPSS 25th to analyze the data. The results of this study shows that price and promotion has a effect on purchasing decisions, on the other hand, security does not affect purchasing decisions.
FAKTOR-FAKTOR YANG MEMENGARUHI URGE TO BUY IMPULSIVELY MELALUI ATTITUDE TOWARD INFLUENCER ADS PADA IKLAN LIVE STREAMING INFLUENCER TIKTOK DI JAKARTA STEVANNY PUTRI SETIAWAN; DENNY SEPTA HARYANTI
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 6 No. 1 (2026): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v6i1.3424

Abstract

The purpose of this study is to analyze and determine the influence of Influencer Credibility (IC), Celebrity Effect (CE), Perceived Entertainment (PE), Perceived Usefulness (PU), Trust (T), and Attitude toward influencer ads (ATIA) on Urge to Buy Impulsively (UTBI) in TikTok live streaming ads in Jakarta. This study uses a descriptive and causal research design, measuring each variable using a 5-point Likert scale. This study utilized primary and secondary data, and data collection was conducted through a questionnaire. The research sample was obtained through purposive sampling and involved 235 respondents. The method used in this study was Structural Equation Modeling (SEM) with SmartPLS 4.0 and SPSS. The results obtained in this study indicate that the variables IC, CE, PE, PU, T, and ATIA have an influence on the UTBI variable.
FAKTOR-FAKTOR YANG MEMENGARUHI PURCHASE INTENTION PENONTON SHOPEE LIVE SKINTIFIC DI JAKARTA MELALUI SWIFT GUANXI MELITA AURYN MULYANI; DENNY SEPTA HARYANTI
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 5 No. 3 (2025): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v5i3.3224

Abstract

The aim of this study was to determine the effect of perceived expertise, perceived similarity, perceived familiarity, perceived likeability, and swift guanxi on purchase intention in Skintific’s Shopee Live audience in Jakarta. This study uses descriptive and causality research with a 5-point Likert scale measurement. This study uses primary data obtained from questionnaires distributed through Google Form with 326 respondents. The statistics method used in this research is Structured Equation Modeling (SEM) with the SmartPLS 4.0 program. The results showed that perceived expertise, perceived similarity, perceived familiarity, and perceived likeability have effect on swift guanxi. Swift guanxi has effect on purchase intention. Swift guanxi has a mediating effect on perceived expertise, perceived similarity, perceived familiarity, and perceived likeability on Purchase Intention in Skintific’s Shopee Live audience in Jakarta.
Kegiatan PKM: Pelatihan Mengenal Potensi dan Tantangan menghadapi Industri 4.0 untuk siswa/I SMA Ananda Bekasi Nurti Widayati; Nurwanti; Denny Septa Haryanti; Beny; Arton Bryan Prasetio; Arwina Karmudiandri
Jurnal Abdimas Sosial, Ekonomi, dan Teknologi Vol. 4 No. 2 (2025): Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/be8az695

Abstract

Pelatihan yang berjudul “Mengenal Potensi dan Tantangan Menghadapi Industri 4.0 bagi Siswa/i” diselenggarakan sebagai upaya strategis untuk memperkuat kesiapan generasi muda dalam menghadapi transformasi digital yang semakin pesat. Kegiatan ini bertujuan memberikan wawasan mendalam mengenai Revolusi Industri 4.0, yang ditandai dengan integrasi teknologi digital, otomatisasi, kecerdasan buatan, dan sistem siber-fisik dalam berbagai lini pekerjaan. Pelatihan dihadiri oleh siswa-siswi dari berbagai tingkat kelas dan menyajikan perspektif komprehensif mengenai perubahan dunia industri, keterampilan masa depan yang dibutuhkan, serta strategi untuk membangun citra diri profesional di era digital. Materi pelatihan mencakup lima fokus utama: konsep dasar Industri 4.0 dan tuntutan keterampilan seperti adaptasi, inovasi, literasi digital, serta pemecahan masalah; pentingnya mengenali potensi diri sebagai modal awal untuk bersaing, termasuk anjuran melakukan self-assessment dan menerapkan growth mindset; tantangan nyata di era digital seperti tingginya tuntutan kombinasi hard skills dan soft skills, serta fenomena digital distraction; peluang kerja dan strategi memasuki dunia kerja modern, menekankan profesi baru berbasis teknologi dan pentingnya portofolio serta pengalaman praktik; dan terakhir, strategi personal branding sebagai keharusan untuk membangun identitas profesional yang kuat, konsisten, dan beretika di ranah digital. Secara keseluruhan, pelatihan ini berhasil membuka wawasan peserta mengenai pentingnya pemahaman diri dan pemanfaatan teknologi untuk menciptakan nilai. Siswa didorong untuk memposisikan diri sebagai individu yang mampu berkarya melalui teknologi, tidak hanya sebagai pengguna. Pelatihan ini menjadi langkah awal yang signifikan dalam membentuk pribadi siswa yang adaptif, kreatif, dan profesional, serta meningkatkan kesiapan mereka dalam menghadapi tuntutan global di masa depan.
Co-Authors Arton Bryan Prasetio ARWINA KARMUDIANDRI BENY DEWI KARLINA EDDY HERMAWAN LANANG ANDHIKA PERWIRA BAYUAJI MELITA AURYN MULYANI NURTI WIDAYATI Nurwanti STEVANNY PUTRI SETIAWAN