Ganaya: Jurnal Ilmu Sosial dan Humaniora
Vol 4 No 1 (2021)

Kepuasan dan Kepercayaan Pelanggan serta Loyalitas Pengguna Belanja Online Selama Pandemi COVID-19

Besse Faradiba (IAIN Parepare)

Article Info

Publish Date
27 Mar 2021

Abstract

The purpose of this research is to analyze the correlation between satisfaction, trust, and loyalty of online shopping users in the midst of COVID-19 Pandemic. This research was conducted at Parepare of South Sulawesi. The sample of this research was fifty people having the hobby with online shopping. Data were analyzed using correlation test. The result of this research found that there are strong positive correlations between customers satisfaction, trust, and loyalty amidst of pandemic. It reveals that the increase of satisfaction and trust relates to the loyalty of online shopping users.

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Journal Info
Ganaya: Jurnal Ilmu Sosial dan Humaniora
Website

Abbrev

ganaya

Publisher

Jayapangus Press

Subject

Religion Arts Humanities Economics, Econometrics & Finance Education Social Sciences Other

Description

Ganaya: Jurnal Ilmu Sosial dan Humaniora is a journal published by Jayapangus Press which contains the results of research in the field of social sciences and humanities. The purpose of this journal is to publish and disseminate writings in the social sciences and humanities that can contribute to ...