Penerapan Digital Marketing sebagai Strategi Pengembangan Usaha Ternak Tikus Putih

Candra Ahmadi (Fakultas Informatika dan Komputer, Institut Teknologi dan Bisnis STIKOM Bali, Denpasar)
Dadang Hermawan (Fakultas Informatika dan Komputer, Institut Teknologi dan Bisnis STIKOM Bali, Denpasar)
Srinadi N L P (Fakultas Informatika dan Komputer, Institut Teknologi dan Bisnis STIKOM Bali, Denpasar)
Kusuma T M (Fakultas Informatika dan Komputer, Institut Teknologi dan Bisnis STIKOM Bali, Denpasar)

Yumary: Jurnal Pengabdian kepada Masyarakat
Vol. 2 No. 1 (2021): September

Purpose: This community service aimed to provide counseling on utilizing technological advances at the Bikul Bali White Rat Farm Business for marketing purposes. Method: Thee methods applied were accompaniment counseling on technological advances, lectures, and direct practice by applying digital marketing to reach and get new consumers. Result: The Partner understands the importance of implementing digital marketing and is confident in promoting their white rats through the marketplace even though there are extra costs for promotion. Conclusion: This community service activity has a positive impact as an additional knowledge of partners in understanding digital marketing. The partner now takes advantage of the availability of the marketplace as a medium for selling as a form of application of digital marketing and starting to reach new potential consumers who are accustomed to using marketplaces in shopping.