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All Journal Yumary: Jurnal Pengabdian kepada Masyarakat
Candra Ahmadi
Fakultas Informatika dan Komputer, Institut Teknologi dan Bisnis STIKOM Bali, Denpasar
Humanities Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Penerapan Digital Marketing sebagai Strategi Pengembangan Usaha Ternak Tikus Putih Candra Ahmadi; Dadang Hermawan; Srinadi N L P; Kusuma T M
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 1 (2021): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v2i1.503

Abstract

Purpose: This community service aimed to provide counseling on utilizing technological advances at the Bikul Bali White Rat Farm Business for marketing purposes. Method: Thee methods applied were accompaniment counseling on technological advances, lectures, and direct practice by applying digital marketing to reach and get new consumers. Result: The Partner understands the importance of implementing digital marketing and is confident in promoting their white rats through the marketplace even though there are extra costs for promotion. Conclusion: This community service activity has a positive impact as an additional knowledge of partners in understanding digital marketing. The partner now takes advantage of the availability of the marketplace as a medium for selling as a form of application of digital marketing and starting to reach new potential consumers who are accustomed to using marketplaces in shopping.
Co-Authors Dadang Hermawan Kusuma T M Srinadi N L P