EkoBis ( Ekonomi & Bisnis )
Vol 21, No 2 (2020): JURNAL EKONOMI DAN BISNIS

REPURCHASE INTENTION DITINJAU DARI BRAND IMAGE, BRAND TRUST DAN LIFESTYLE (STUDI KASUS PADA PRODUK NEVADA DI SURAKARTA)

Aloysia Syafa Kusumasari (Universitas islam batik surakarta)

Article Info

Publish Date
21 Jul 2020

Abstract

ABSTRACTThe purpose of this  study  was  to  determine the  effect of brand image, brand trust, and lifestyle  on repurchase intention of Nevada  products  in  Surakarta.  This  type  of  research  uses  quantitative descriptive research. The population in this study were all consumers who had bought Nevada products more than twice. The sample of the study was 100 responden using purposive sampling technique. Methods  of data  using  a  questionnaire.  The  data  analysis  technique  used  in this study was multiple linear regression analysis  technique.  The conclusion  of6this  study  is  that brand image has  a significant  effect  on repurchase  intention, brand trust  and lifestyle have   no significant effect on repurchase intention.

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Journal Info
EkoBis ( Ekonomi & Bisnis )
Website

Abbrev

ekobis

Publisher

Universitas Islam Sultan Agung

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi dan Bisnis (EKOBIS) is published by the Department of Management, Faculty of Economics, Sultan Agung Islamic University (Unissula) on a regular basis (every six months). The purpose of this journal is to publish the results of research in the field of management which includes: - ...