MBR (Management and Business Review)
Vol 5 No 1 (2021): Juni

Pengaruh promosi dan harga terhadap keputusan konsumen memilih jasa pengiriman

Nurhasanah Lubis (Sekolah Tinggi Ilmu Manajemen Sukma, Medan, Indonesia)
Rahmat Hidayat (Sekolah Tinggi Ilmu Manajemen Sukma, Medan, Indonesia)

Article Info

Publish Date
09 Jun 2021

Abstract

The purpose of this study is to examine the effect of promotion and price on consumer decisions to choose delivery services on customers of PT. Tiki Jalur Nugraha Ekakurir (JNE) Medan Simpang Pelangi branch which started in July 2020, from a population of 3,000 people, a total sample of 97 people was obtained using the Slovin formula. The research instrument was tested by validity and reliability, data analysis and hypothesis testing using Multiple Linear Regression. The results of this study explain that promotion and price are factors that are considered by consumers to decide to choose JNE delivery services.

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Journal Info
MBR (Management and Business Review)
Website

Abbrev

mbr

Publisher

Universitas Kanjuruhan Malang

Subject

Economics, Econometrics & Finance Social Sciences

Description

MBR (Management and Business Review) covers in detail a large variety of topics in management and business. The journal aims to disseminate knowledge derived from the results of empirical research on organizations, people, systems, and events in the field of management and business. The journal ...