Jurnal Ilmiah Manajemen dan Bisnis (JIMB)
Vol 7, No 2 (2021): Jurnal Ilmiah Manajemen dan Bisnis

SOCIO CULTURAL PARADIGM OF BRAND TRUST RELATIONSHIP TO PURCHASE INTENTION NU GREEN TEA IN THE VILLAGE OF MENGANTI, GRESIK

Tri Tjahjo Poernomo (UNIVERSITAS WIJAYA KUSUMA SURABAYA)

Article Info

Publish Date
30 Jul 2021

Abstract

Abstract This research article aims to identify the positivity of the brand trust relationship (viability dimension & intentionality dimension) to purchase intention. The research sampling consisted of 60 participants who consumed green tea drinks in the village of Menganti, through a judgement sample approach (Cooper & Emory, 2013). There is a positive relationship between brand trust and purchase intention green tea drink of the product, in line with research support that has been carried out by (Fang, Chiu & Wang, 2011). Revealed that there is a positive relationship between brand trust and repurchase intention. H1 & H2 observations can be accepted in the factuality as empiric.  

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Journal Info
Jurnal Ilmiah Manajemen dan Bisnis (JIMB)
Website

Abbrev

jimb

Publisher

Universitas Mercu Buana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

Description

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