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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB)
Tri Tjahjo Poernomo
UNIVERSITAS WIJAYA KUSUMA SURABAYA
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

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SOCIO CULTURAL PARADIGM OF BRAND TRUST RELATIONSHIP TO PURCHASE INTENTION NU GREEN TEA IN THE VILLAGE OF MENGANTI, GRESIK Tri Tjahjo Poernomo
Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 2 (2021): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v7i2.12279

Abstract

Abstract This research article aims to identify the positivity of the brand trust relationship (viability dimension & intentionality dimension) to purchase intention. The research sampling consisted of 60 participants who consumed green tea drinks in the village of Menganti, through a judgement sample approach (Cooper & Emory, 2013). There is a positive relationship between brand trust and purchase intention green tea drink of the product, in line with research support that has been carried out by (Fang, Chiu & Wang, 2011). Revealed that there is a positive relationship between brand trust and repurchase intention. H1 & H2 observations can be accepted in the factuality as empiric.  
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