Mediasi Kepercayaan Konsumen Pada Hubungan Kualitas Produk Dan Persepsi Risiko Terhadap Keputusan Pembelian Di Marketplace (Survey pada Mahasiswa Universitas Sultan Ageng Tirtayasa)

Simarmata, Mervyn Yudikaputra (Universitas Sultan Ageng Tirtayasa)
Taufik, Edi Rahmat (Universitas Sultan Ageng Tirtayasa)
Damarwulan, Liza Mumtazah (Universitas Sultan Ageng Tirtayasa)

Jurnal Riset Bisnis dan Manajemen Tirtayasa
Vol 5, No 1 (2021)

The number of e-commerce businesses provides fierce competition in the marketplace in Indonesia. This study aims to analyze the role of trust as a mediator between the relationship of product quality and risk perception of purchasing decisions in the marketplace. The study used a survey method, which was carried out on Sultan Ageng Tirtayasa University students with accidental sampling technique. The amount of data processed as many as 100 samples by the SEM-PLS method. Based on the research results obtained that all hypotheses are accepted, meaning that product quality has a positive and significant effect on purchasing decisions and trust, risk perception has a negative and significant effect on purchasing decisions and trust, trust has a positive and significant effect on purchasing decisions. Trust is proven capable of mediating the relationship between product quality and risk perception of purchasing decisions.