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All Journal Sains: Jurnal Manajemen dan Bisnis MIX : Jurnal Ilmiah Manajemen Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Jurnal Riset Bisnis dan Manajemen Tirtayasa Organum: Jurnal Saintifik Manajemen dan Akuntansi MUAMALATUNA International Journal of Social Science International Journal of Economy, Education and Entrepreneurship (IJE3) Husnayain Business Review Jurnal Pengabdian Teratai NEAR: Jurnal Pengabdian kepada Masyarakat El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Taufik, Edi Rahmat
Universitas Sultan Ageng Tirtayasa
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Orientasi Kewirausahaan dan Inovasi Produk pada Masa Pandemi Covid-19 terhadap Kinerja Pemasaran UMKM di Kota Tangerang Humairoh Humairoh; Suharyadi Suharyadi; Edi Rahmat Taufik
Organum: Jurnal Saintifik Manajemen dan Akuntansi Vol 4, No 2 (2021): Organum: Jurnal Saintifik Manajemen dan Akuntansi, December 2021
Publisher : Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35138/organum.v4i2.147

Abstract

The Tangerang City convection MSMEs experienced a shock from a decline in demand due to economic instability caused by the Covid-19 pandemic. Tangerang City MSMEs need a survival strategy to be able to maintain their business in the midst of the Covid-19 pandemic. However, the MSMEs of Tangerang City are still experiencing obstacles in their entrepreneurial orientation and product innovation. The purpose of this study was to analyze the effect of entrepreneurial orientation and product innovation on the marketing performance of MSMEs in Tangerang City. The sample is 100 respondents. The research data was obtained by distributing questionnaires to the MSMEs business actors in Tangerang City. The data analysis technique used regression analysis with the help of SPSS software version 22. This study resulted in both partial and simultaneous entrepreneurial orientation and product innovation having a positive and significant effect on marketing performance. This study found that to improve marketing performance, business owners are responsible for finding solutions to obstacles that occur, proactively see opportunities by innovating to create new products to meet the needs of existing customers and new consumers, seek innovation ideas by listening to consumer desires and making products. that has distinctive characteristics, to continue to innovate and improve the quality of the products produced, and to increase business targets and expand product marketing so as to increase profits. The implication of this research is that MSMEs have to use online technology, namely social media and e-commerce market places in order to reach wider consumers, innovate in design and style so as to increase business profits. 
Mempertahankan Loyalitas Nasabah Melalui Kepuasan Dan Kepercayaan Nasabah Muslim Muslim; Edi Rahmat Taufik; Lutfi Lutfi
Sains: Jurnal Manajemen dan Bisnis Vol 12, No 2 (2020)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v12i2.7286

Abstract

Today's banking business is ver competitive, it requires hard work by a company to be able to compete with others. For this reason, changes need to be made, including marketing strategy strategies, especially services, because banks are engaged in services. The purpose of this study is to explain the effect of service quality on customer loyalty and customer satisfaction and customer trust as an intervening variable in Serang BPR banks. The research was carried out by taking a sample using 6 x 16 indicators, namely 96 samples at a minimum, but a maximum of 100 respondents were used. Data collection was obtained from 100 respondents, specifically for customers saving savings products at BPR Serang banks. by giving a questionnaire. Processing of respondents' answers was analyzed qualitatively and quantitatively, using analytical engineering methods using Smart PLS version 2.0.m3. The results of the analysis show that the direct influence of service quality on customer satisfaction is positive and significant. and the direct influence of service quality on customer trust is positive and significant. then the quality of service to customer loyalty is positive and non significant. customer satisfaction with customer loyalty is positive and significant. and customer trust in customer loyalty which is positive and significant.
MEMBERIKAN PELATIHAN MICROSOFT OFFICE POWERPOINT MELALUI APLIKASI ZOOM DITENGAH PANDEMI COVID-19 BAGI SISWA MADRASAH TSANAWIYAH Ahmad Nurdin Hasibuan; Marsadi Aras; E. Taufik Rahmat
Jurnal Pengabdian Teratai Vol 2 No 1 (2021): Jurnal Pengabdian Teratai
Publisher : Lembaga Penelitian Dan Pengabdian Pada Masyarakat (LPPM) Institut Bisnis dan Informatika (IBI) Kosgoro 1957

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (530.175 KB) | DOI: 10.55122/teratai.v2i1.247

Abstract

The shift of conventional learning systems to online systems is very, very sudden, there has been no thorough preparation. But everything must be carried out so that the learning process continues to run smoothly and all students actively participate in learning even in the Covid-19 pandemic situation. Microsoft Office PowerPoint or PowerPoint is a computer program that is used for presentations, this application was developed by Microsoft in a package of office applications, namely Microsoft Office, in addition to Microsoft Word, Excel, Access and several other programs. PowerPoint runs on Microsoft Windows and Apple Macintosh for Apple Mac OS users, although initially this application runs on the Xenix operating system. PowerPoint has been widely used, especially in offices and business people, teachers, students, and trainers. His version continues to grow from the 2003 version of the Microsoft Office System, Microsoft changed the name from Microsoft PowerPoint alone to Microsoft Office PowerPoint. Then, in Office 2013, the name is simply abbreviated as PowerPoint and it continues to develop PowerPoint is version 15 and so on until now
Purchase Decision Analysis Through Price Policy And Brand Image Edi Rahmat Taufik
Husnayain Business Review Vol. 1 No. 1 (2021)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v1i1.580

Abstract

This study aims to analyze the price policy and brand image in relation to purchasing decisions. This type of research is quantitative research using a survey method of 95 respondents. Data collection uses a questionnaire as a data collection tool. Data analysis used validity test, reliability test, classical assumption test, multiple linear regression and determination analysis. AnaStatistical analysis shows that in partial testing the price variable has no effect on purchasing decisions, while brand image has a positive and significant effect on purchasing decisions. Furthermore, in simultaneous testing that price and brand image have a positive and significant effect on purchasing decisions. To find out the contribution of research variables (price and brand image) to purchasing decisions, it is carried out using analysis of the coefficient of determination, and the result is 0.43 or 43% and the rest of the purchasing decisions are influenced by other variables of 0.57 or 57%, namely other variables. for example advertising, product quality and others, which are not included in this research model. key word: Price, Brand Image, Purchase Decision.
Membangun Aplikasi E-Tourism Ekowisata Berbasis Android di Kabupaten Pringsewu Citrawati Jatiningrum; Abshor Marantika; Edi Rahmat Taufik; Mutiara Rengganis
NEAR: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 2 (2023): NEAR
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/nr.v2i2.750

Abstract

Ekowisata merupakan salah satu kegiatan pariwisata yang berwawasan lingkungan dengan mengutamakan aspek konservasi alam, aspek pemberdayaan sosial budaya ekonomi masyarakat lokal serta aspek pembelajaran dan pendidikan. Kegiatan Pengabdian ini bertujuaan untuk membangun aplikasi pencarian ekowisata dikabupaten Pringsewu berbasis Android. Aplikasi ini diharapkan akan memberikan kemudahan bagi wisatawan, dan masyarakat ..dalam mencari informasi tentang ekowisata di Kabupaten Pringsewu. Metode yang digunakan dalam aplikasi ini metode SDLC model waterfall. Aplikasi pencarian ekowisata dikembanngkan sebagai media untuk memudahkan masyrakat dalam mencari informasi tentang ekowisata. Aplikasi ekowisata ini memberikan berbagai informasi tentang ekowisata sepertifasilitas dan even atau kegiatan yang ada. Aplikasi ini..juga..menampilkan..peta..yang..dapat..membantu wisatawan dalam mengamati arah objek wisata. Kontribusi kegiatan ini bagi kabupaten Pringsewu adalah membantu meningkatkan jumlah kunjungan wisatawan local maupun internasional dan memajukan pariwisata pada kabupaten Pringsewu
PURCHASE DECISION ANALYSIS THROUGH PRICE AND PRODUCT QUALITY Edi Rahmat Taufik
International Journal of Social Science Vol. 1 No. 3: October 2021
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v1i3.5612

Abstract

The purpose of this study is to determine the results of the analysis of purchasing decisions through price and product quality. This type of research is quantitative analysis using survey methods and sampling techniques using incidental sampling techniques, where consumers who come to marketing locations fill out questionnaires. The number of samples analyzed was 97 respondents. The data analysis method used is multiple regression analysis, using SPSS software (statistical package for social science) version 26.0 as a data analysis tool. The results showed that the price variable had a significant positive effect on purchasing decisions and product quality had a positive and significant effect on purchasing decisions. Furthermore, price and product quality simultaneously have a positive and significant effect on purchasing decisions
Meningkatkan Repurchase Intention Melalui Perceived Ease Of Use dan Perceived Enjoyment Deva Muzdalifa; Edi Rahmat Taufik
Tirtayasa Ekonomika Vol 18, No 1 (2023)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jte.v18i1.19907

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh hubungan antara perceived ease of use dan perceived enjoyment terhadap repurchase intention dengan customer trust sebagai variabel intervening. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian kuantitatif deskriptif. Populasi dalam penelitian ini adalah seluruh pengguna e-commerce Sociolla di Kota Serang. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Jumlah sampel dalam penelitian ini sebanyak 120 sampel. Metode analisis data dalam penelitian ini adalah dengan menggunakan Structural Equation Modelling (SEM) dengan SmartPLS 4. Hasil penelitian menunjukkan bahwa perceived ease of use dan perceived enjoyment berpengaruh positif dan signifikan terhadap repurchase intention, perceived ease of use dan perceived enjoyment berpengaruh positif dan signifikan terhadap customer trust, customer trust berpengaruh positif dan signifikan terhadap repurchase intention, dan customer trust mampu memediasi hubungan antara perceived ease of use dan perceived enjoyment terhadap repurchase intention secara positif dan signifikan.
Build Brand Resonance Through Brand Image and Brand Love (Study of Apple MacBook Users) Lutfi Lutfi; Edi Rahmat Taufik; Hendra Hermawan
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 3 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i3.012

Abstract

Objectives: This study aims to develop a basic theoretical model and a new empirical research model to close the gap between the results of a previous study and the results of the present study concerning the impact of Corporate Social Responsibility as perceived by a company on Brand Resonance.Methodology: This study employs descriptive and explanatory quantitative methods by administering an online survey to Apple MacBook users in the Facebook group MacBook Indonesia User. This study employed a non-probability sampling technique, the purposive method (purposive sampling) with a population of 1,328 individuals and a sample size of 151 individuals. Method for data analysis using Partial Least Square (PLS) and SmartPLS 3.2.9.Finding: 1) Perceived CSR has a negative but insignificant effect on Brand Resonance; 2) Perceived CSR has a positive and significant effect on Brand Image; 3) Perceived CSR has a positive and significant effect on Brand Love; 4)) Brand Image has a positive and significant effect on Brand Love; 5) Brand Image has a positive and significant effect on Brand Resonance; 6) Brand Love has a positive and significant effect on Brand Resonance. Additionally, Brand Image and Brand Love can moderate the relationship between Perceived CSR and Brand Resonance.Conclusion: Perceived CSR had a negative but not significant effect on Brand Resonance, a positive and significant effect on Brand Image, and a positive and significant impact on Brand Love. Brand Image had a positive and significant effect on Brand Resonance, a positive and significant effect on Brand Love, and Brand Love had a positive and significant effect on Brand Resonance.
Analisis Pengaruh Citra Destinasi Wisata, Social Media Marketing dan Fasilitas Wisata terhadap Minat Mengunjungi Wisata di Indonesia Nia Rifanda Putri; Fauza Afni; Asep Supriadi; Fina Amalia Masri; Edi Rahmat Taufik
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.4179

Abstract

The development of tourism in Indonesia is currently increasingly rapid. The development of the tourism sector provides benefits to many parties, including government, society and the private sector. This is because tourism is a sector that is considered profitable to develop as a promising asset for the surrounding community and the government. This research is quantitative research. This research aims to determine the destination image, social media marketing and tourist facilities that influence interest in visiting tourism in Indonesia. The population and sample in this research were tourist visitors spread across Indonesia and there were 150 respondents. Analysis techniques using SPSS. The results of this research have found that destination image, social media marketing and tourist facilities influence interest in visiting tourism in Indonesia.
Analisis Perilaku Konsumen Islam Terhadap Boikot Produk Israel Sutrisno; Hanif Saputra Affandi; Lathifah Lanonci; Rezky Amalia Hamka; Edi Rahmat Taufik
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.4403

Abstract

Penelitian ini bertujuan untuk mengetahui perilaku konsumen Islam terhadap boikot produk Israel. Penelitian ini menggunakan metode kualitatif dengan studi kepustakaan dan literature. Sumber data yang digunakan dari artikel, jurnal, berita, sosial media dan bahan tertulis lainnya. Hasil penelitian ini menjelaskan perilaku boikot dalam Islam adalah sifat atau sikap penolakan terhadap suatu tindakan yang tidak sesuai dengan prinsip dan syariat Islam. dalam Islam terdapat beberapa implementasi perilaku boikot, diantaranya adalah muamalah, ekonomi, dan sosial. Adapun beberapa penyebab terjadinya boikot, yaitu menghina agama, melanggar aturan yang ada, dan merusak perdamaian. Dengan adanya aksi boikot produk Israel ini, dapat berpengaruh terhadap perilaku konsumen Islam. Ada beberapa faktor yang mempengaruhi perilaku konsumen terhadap boikot produk Israel, yaitu faktor budaya, faktor sosial, faktor pribadi dan faktor psikologis.
Co-Authors Abshor Marantika Agustiansyah, Eka Cahya Ahmad Nurdin Hasibuan Al Naquib, Khaira Nazla Asep Supriadi Barkah, Barkah Citrawati Jatiningrum Damarwulan, Liza Mumtazah Deva Muzdalifa FAJRIN, ANDINI Fauza Afni Fina Amalia Masri Hanif Saputra Affandi Hendra Hermawan Humairoh Humairoh Kambara, Roni Larasari, Ernie Lathifah Lanonci Lutfi, Lutfi Marsadi Aras Muslim Muslim Mutiara Rengganis Nia Rifanda Putri Nupus, Hayati Rahul Chauhan Rezky Amalia Hamka Rulinawaty Rulinawaty Samsurijzal Hasan Sholahuddin Al Ayubi Simarmata, Mervyn Yudikaputra Suharyadi Suharyadi Susie Perbawasari Sutrisno