International Journal of Marketing and Human Resource Research
Vol. 2 No. 2 (2021)

The Effect of Service Quality on Customer Satisfaction of Sate H. Pardi Restaurant Branch Dr. M. Isa

Khorif Ma'ruf (Universitas Indo Global Mandiri)

Article Info

Publish Date
30 Apr 2021

Abstract

This study aims to analyze the effect of service quality on customer satisfaction at Sate H. Pardi, Dr. M. Isa branch. Sampling employed incidental techniques. Data of 86 respondents were collected through questionnaires and interviews. This study applied a simple linear regression method to analyze the data. The result exhibits that service quality has a significant and positive effect on customer satisfaction. This research is advantageous forthe restaurant to enhance its business. To increase customer satisfaction, Sate H. Pardi, Dr. M. Isa branch should optimize its quality of service.

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Journal Info
International Journal of Marketing and Human Resource Research
Website

Abbrev

ijmhrr

Publisher

Training & Research Institute Jeramba Ilmu Sukses

Subject

Economics, Econometrics & Finance Social Sciences

Description

International Journal of Marketing & Human Resource Research (IJMHRR) is a peer-reviewed and international marketing and human resource journal. The journal covers topics in the areas of human resource management, marketing, organizational behaviour, pricing, digital marketing, social marketing, ...