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International Journal of Marketing and Human Resource Research
Published by Training & Research Institute Jeramba Ilmu Sukses
ISSN : -     EISSN : 27464040     DOI : 10.47747
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
International Journal of Marketing & Human Resource Research (IJMHRR) is a peer-reviewed and international marketing and human resource journal. The journal covers topics in the areas of human resource management, marketing, organizational behaviour, pricing, digital marketing, social marketing, consumer behaviour, and other related subjects. IJMHRR is open to various methodological approaches, including conceptual work, quantitative, qualitative, and mixed-methods. IJMHRR is published four times a year (January, April, July, and October). e-ISSN: 2746-4040. The Digital Object Identifier (DOI) is assigned to each published article and the journal is indexed by Crossref.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 124 Documents
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Human Resource Ethical Dilemmas in Healthcare Gauri Pande
International Journal of Marketing & Human Resource Research Vol. 1 No. 01 (2020)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

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Abstract

Human Resource departments are critical departments for any organization as they ensure compliance with the code of conduct. Actions and decisions taken by the employee of an organization directly impact the reputation of an organization. In healthcare, the role of HR director is amplified due to the high sensitivity of institutions' nature and objectives in this sector. Hospitals and other healthcare centers directly deal with people seeking healthcare services. Therefore, slight violations of the code of conduct by the service providers can have a critical impact on health of the people at the healthcare service center. This paper sheds light on ethical dilemmas commonly faced by HR managers in the healthcare sector and their practices to manage those issues. The study comprises three parts where the initial section extends the discussion on ethics associated with general HR operations with a focus on the healthcare industry. It is followed by comparing different modes of handling ethical dilemmas while proceeding with the image restoration strategy. Then, some empirical evidence of managing ethical crises is covered to check the practical application of learned theoretical ideas. Finally, some conclusive opinions and recommendations are outlined based on the core findings of the study
Determinants of Customer Satisfaction and Customer Loyalty in Amhara Credit and Saving Institute (ACSI): The Case of Waghimera Zone Sekota Town Gebremichael Getahun Amha
International Journal of Marketing & Human Resource Research Vol. 1 No. 01 (2020)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

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Abstract

The main objective of the study was to assess and analyze customer satisfaction and customer loyalty of ACSI in Sekota town. Accordingly, this study was used explanatory research design to examine the effect of independent variables on dependent variable. The study used mixed research approach. The study used both primary and secondary data type and sources. By using simple random sample technique total of 400 closed and open-ended self-administered questionnaires was distributed to the customers. The collected data was analyzed by descriptive and multiple regression analysis method by using SPSS version20. Overall findings from this study revealed the dimensions of service quality vary in the degree to which they drive customer satisfaction and customer loyalty. The results depicted that service quality; corporate image &Price were found to have positive and significant association with customer satisfaction & customer loyalty. The ACSI should continuously monitor the environment for changes with a motive of addressing the pricing policies of the rival FI and it should differentiate its service offerings in a way that could enable the ACSI to gain a competitive advantage. The ACSI is, thus, recommended to devise operations and marketing strategies that focus on the dominant service quality dimensions in order to enhance customer satisfaction and, in turn, foster positive customer loyalty.
Determinant of Employee Performance in Public Organization: The Case of Dessie City Municipality Office Gebremichael Getahun Amha; Frewein Brhane
International Journal of Marketing & Human Resource Research Vol. 1 No. 01 (2020)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

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Abstract

Employee performance is significant role to achieve mission and vision of public, non-public and private organization. The main objective of this study is to examine the determinant of employee performance in the public organization; the case of Dessie city municipality office. In implementing of these internal practices; the office tested a problem of motivation practice, leadership, working environment and employee performance. This research problem was studied through the use of a descriptive and explanatory research design. To achieve the objective of the study 170 sample employees were selected from 312 total populations of municipality office employees through the stratified random sampling technique. The four independent variables incorporated for this study were training, motivation, leadership, and work environment. The study employed quantitative and qualitative approach and used primary data was collected using a questionnaire and secondary data obtained from offices annual report and BSC. The collected data was processed using SPSS v 20, and presented using frequency tables, bar charts, and pie charts, and analyze through descriptive and inferential data analysis techniques. The results have shown that the opinion of the respondent statistics analyses disagreed about motivation, leadership, and work environment and agree about training. Pearson correlation indicated that there is a high positive, and significant relationship between motivation and employee performance. Training and leadership were moderately positive relationship. The work environment had a small but definite positive linear relationship with employee performance. The findings of multiple linear regression training, motivation, leadership, and work environment greatly affected employee performance. This study recommended that the Dessie city municipality office better to give training to employee, utilize motivation practice, leadership, and work environment factors for increasing their employee performance. The Ethiopian government better to supported by the budget to solve problem of motivation and work environment.
Staff Development Programme for Primary Education Teachers in Nigeria: Challenges and Ways Forwards Ogunode Niyi Jacob; Adah Samuel; Audu Elizabeth I; Wama Pajo
International Journal of Marketing & Human Resource Research Vol. 1 No. 01 (2020)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

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Abstract

The article discussed the challenges facing the staff development programme for primary school teachers in Nigeria. Secondary data was used to support the points raised in the article. The secondary data were sourced from print material and online publication by recognized institutions and individual author. There are many challenges facing the staff development programme for primary school teachers in Nigeria. Some of the challenges include; inadequate funding, lack of strategic plans, poor implementation of staff development policies, institutional corruption, poor internal school administration of staff development programme for teachers, unstable educational policies, political instability and lack of data/information on training need gaps of schools. To solve these challenges, it was recommended that: the government should embark on need training assessment of basic schools, develop an action plans, develop a financial plan for implementation, set up effective monitoring and evaluation system, ensure policies continuity and fight all institutional corruption in the ministries.
Understanding level of CSR and Marketing in Albania in 2020 Mateus Habili
International Journal of Marketing & Human Resource Research Vol. 2 No. 1 (2021)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

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Abstract

This study aims to understand the level of marketing and corporate social responsibility (CSR) based on the opinion of the citizens. Data were collected through surveys of 935 Albanians during the month of April in 2020. This is a description study based on primary and secondary source. The result shows that people think that the level of marketing is 1.0 and the level of CSR is the first level. The questions in the survey are easy to understand for all the people. The questions are camouflage from the real purpose and the people are answered how they think. In Albania there is a primitive form of marketing and CSR, because is a poor country and the people have essential problems and they think that they want the security and quality of product from a business.
Job Insecurity and Workplace Criminalities Among China Civil Engineering and Construction Corporations Employees Handling Iworo-Awori Road in Badagry, Lagos Haruna Ishola Abdullahi; Olayemi Oluwadamilola Amosun
International Journal of Marketing & Human Resource Research Vol. 2 No. 1 (2021)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

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Abstract

The global economic meltdown impacts negatively on job security. The aftermath of job insecurity on employee are criminal acts like theft, vandalism, arson, kidnapping, assault, and battery. Therefore, this paper assesses Job Insecurity and Workplace Criminalities among China civil engineering and construction corporations` employees handling Iworo-Awori Road in Badagry Lagos State, Nigeria. The study adopted a quantitative research designs that is descriptive and cross-sectional in nature. Primary data were collected by administering 250 questionnaires on employees of Chinese Construction Companies handing Iworo-Ajido Road, and only 207 were returned. Therefore, the response rate was 82.8%, data were sourced secondarily through content analysis of edited textbooks, peer-reviewed journals, and online resources. It anchors on the strain theory by Robert King Melton and the conflict theory by Karl Marx. The sample size of the qualitative method was determined through a purposive sampling method. Findings revealed that 77.67% of the respondents were males while 16.50% were females, 5.83 % was non- response. In the test of hypothesis, the chi-square value 13.04 was greater than the table value of 8.08, hence the null hypothesis that there was no significant relationship between poor work conditions and employee involvement in criminal acts was rejected. This led to the acceptance of hypothesis that there is a significant relationship between poor work conditions and employee involvement in criminalities. The study recommends standardization of working conditions of construction workers in Nigeria through enabling laws and improvement of the general economic conditions in the country.
The Effects of Brand Image and Price on Purchase Decision of Vivo Smartphones in Pampangan District Sofi Tamara; Juhaini Alie; Muhammad Wadud
International Journal of Marketing & Human Resource Research Vol. 2 No. 1 (2021)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

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Abstract

This study aims to investigate the effects of brand image and price on purchasing decisions for Vivo cell phones at Renni Cell Pampangan outlets, Ogan Komering Ilir Regency (OKI). Measurement of the sample used the Slovin formula with a final total of 53 respondents. Data were analyzed using the multiple linear regression method. Partially, the results evidence that each brand image and price affects purchasing decisions. Simultaneously, brand image and price influence purchasing decisions. This research is beneficial for the smartphone brand Vivo. To market its products, especially in the demographics outside the city, Vivo must consider brand image and price because these two factors influence purchasing decisions.
The Effect of Social Media Marketing on Purchase Decision of K-Pop Idol Iz*One's Albums in Palembang Siti Ulfa Ridayani; Juhaini Alie; Roswaty Roswaty
International Journal of Marketing & Human Resource Research Vol. 2 No. 1 (2021)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

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Abstract

This study aims to investigate the influence of social media marketing on album purchase decisions, as well as to explore the causes of the wide reach of fans in Palembang City in deciding to purchase the Idol K-pop album IZONE. Data from fans who use Instagram and Twitter are collected through a questionnaire. This study implements a simple linear regression method to analyze data. The results of the investigation show that social media marketing has a significant effect on the decision to buy Idol K-pop album IZONE. This study can provide insights for K-pop idol agencies. The result indicates that to reach Indonesian fans and affect purchasing decision, an agency should optimise their social media marketing strategy.
The Effect of Service Recovery on Customer Satisfaction in J&T Express Goods Delivery Services in Palembang Estiana Asri Fadhila; Muhammad Wadud; Roswaty Roswaty
International Journal of Marketing & Human Resource Research Vol. 2 No. 1 (2021)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

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Abstract

This study aims to inspect the effect of service recovery consisting of distributive, procedural, and interactional justice on customer satisfaction at J&T Express freight forwarding services in Palembang City. A total of 155 populations in this study were the users of the service company who had filed complaints. The samples of 96 were determined using the Lemeshow formula and the sample selection deployed the purposive sampling technique. Data were collected through questionnaires and analyzed using the multiple linear regression method. The findings exhibit that partially each distributive, procedural, and interactional justice has a significant effect on customer satisfaction. Likewise, simultaneously distributive, procedural, and interactional justice have a significant effect on customer satisfaction. This insight can benefit J&T Express, especially the one located in Palembang. The service company should pay attention to service recovery because this factor affects customer satisfaction.
Economic and Health Hazards of Women Fish Vendors in Chennai District of Tamil Nadu, India Jaheer Mukthar KP; Dr. Raju.V; Dr Sivasubramanian K
International Journal of Marketing & Human Resource Research Vol. 2 No. 2 (2021)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

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Abstract

The women constitute 48.1 percent of the total population in India. (CIA, 2020). The women pay vital place within the fisheries societies, that they are often invisible unsupported or not recognized. In the economic activities of fisheries, women are mostly engaged in post-harvest of fishes among the marine fisher communities in India. Because, the women constitute nearly 75 percentage of fish marketing and selling activities. The women are the primary troupes in processing of fish, marketing and selling to the ultimate consumers and contributing a sizable income to the family. (ICSF, 1997). But the women workforce has not yet recognized fully. The women fish vendors work as a pivotal role in between the fisherman and consumers in an intangible way in the urban area. Fish selling or vending is a non-conventional form of occupation and it is main kind of livelihood mass population in many Indian states. The women contribute an important function in fisheries especially the post-harvest of fishes, i.e marketing and selling of fishes. According to the marine fisheries census (2005), reveals that the whole marine fishier populace of 9 seaside states and the union territories in India is around 3519116. To carry out the research study, the researcher is followed the empirical research method. The empirical research study is uses to prove the instances through the empirical relevance. The present study aims to prove the socio-economic implications of the women fish vendors through the direct field survey. So that the empirical method of research type is more appropriate and apt for this research work. The main idea of applying this research method to gain the knowledge through direct method of observation and experience. The average income of the respondent is calculated as 6111.11 per month. The minimum income per month is recorded as rupees 4000 and the maximum recorded as rupees 9000. Average investment level of the women fish vendor is registered as rupees 2611.111 per day with the minimum amount of rupees 1500 and the maximum amount of rupees 4000. Almost all the respondents are suffering from occupational health issues. The mean amount of savings per month of women fish vendors have recorded as 266.667 with the minimum of zero savings and the maximum of 500 rupees per month. The average borrowings of the respondent were rupees 7848.485 per month. On the whole, the women fish vendors are economically poor vulnerable section in the society.

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