Gadjah Mada Journal of Tourism Studies
Vol 3, No 1 (2020)

Persepsi Risiko Pengelola Hotel Kecil dan Menengah di Kabupaten Sleman, Yogyakarta terhadap Dampak COVID-19

Sari Nastiti Nurrachma Iqbal (Universitas Gadjah Mada)



Article Info

Publish Date
16 Aug 2021

Abstract

COVID-19 has been declared a global pandemic by the World Health Organization (WHO). The rapid and uncontrollable transmission of COVID-19 has a significant impact on the tourism industry. The hotel occupancy rate in Yogyakarta’s Sleman Regency has dropped dramatically to an average of 10%. The majority of the hotels in Sleman Regency, Yogyakarta that are affected by COVID-19 are small and medium-sized. The purpose of this study is to investigate the risk perceptions of small and medium-sized hotel managers regarding the impact of COVID-19 and their response to it. This study employs a qualitative approach, conducting in-depth interviews with three small and medium-sized hotel managers in Sleman Regency, Yogyakarta, via online video conferencing or video calls. This study finds that each hotel manager’s risk perception differs, which influences decision-making in responding to danger. Hotel managers’ risk perception is also useful for developing risk communication skills in hotel employees. The study’s findings also suggest that implementing a health protocol in each hotel to reduce the risk of COVID-19 could provide hotel managers with peace of min.

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Journal Info

Abbrev

gamajts

Publisher

Subject

Humanities Environmental Science Social Sciences

Description

Gadjah Mada Journal of Tourism Studies is an Indonesian Tourism Journal published periodically by Tourism Studies Program, Faculty of Cultural Sciences Universitas Gadjah Mada focusing specifically on the Indonesian tourism studies. The Gadjah Mada Journal of Tourism Studies seeks to advance the ...