Jurnal Mantik
Vol. 5 No. 1 (2021): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)

The Influence Of Corporate Image, Service Quality and E-Banking on Customer Loyalty at PT Bank Mestika Dharma, TBK KPO Medan

Erick (Universitas Prima Indonesia)
Hendry (Universitas Prima Indonesia)
Canny (Universitas Prima Indonesia)
Kelvin (Universitas Prima Indonesia)

Article Info

Publish Date
01 May 2021

Abstract

The research objective was to test and analyze Company Image, Service Quality and E-Banking on Customer Loyalty at PT Bank Mestika Dharma, Tbk KPO Medan. The population in this study amounted to 280 customers and the study sample was 165 customers. The results of the calculation of the partial hypothesis testing, corporate image has a positive and significant effect on customer loyalty at PT Bank Mestika Dharma, Tbk KPO Medan. Partially Service Quality has a positive and significant effect on Customer Loyalty at PT Bank Mestika Dharma, Tbk KPO Medan. Partially E-Banking has a positive and significant effect on Customer Loyalty at PT Bank Mestika Dharma, Tbk KPO Medan. Simultaneously Corporate Image.

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Journal Info
Jurnal Mantik
Website

Abbrev

mantik

Publisher

Institute of Computer Science

Subject

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

Description

Jurnal Mantik (Manajemen, Teknologi Informatika dan Komunikasi) is a scientific journal in information systems/informati containing the scientific literature on studies of pure and applied research in information systems/information technology,Comptuer Science and management science and public ...