COMMENTATE: Journal of Communication Management
Vol. 2 No. 1 (2021): COMMENTATE: Journal of Communication Management

Pandangan Masyarakat Indonesia Terhadap Budaya Korea Selatan: Studi Kasus Manhwa Noblesse pada Aplikasi Line Webtoon

Nadia Istiani Zagita (Institut Komunikasi dan Bisnis LSPR)
Rudi Sukandar (Institut Komunikasi dan Bisnis LSPR)

Article Info

Publish Date
07 Jul 2021

Abstract

Line Webtoon is one of the media used by South Korea in spreading Hallyu Wave. It has driven the views or opinions of the South Korean culture through manhwa (Korean Comic) called “Noblesse” in the application Line Webtoon using Comic Theory from Scott McCloud. The analysis of case studies on the Noblesse manhwa showed that opinions were presented and exhanged related to the characters, the messages being conveyed, and reader's expectations about in the manhwa. The readers' enthusiasm for this manhwa has made Noblesse one of the most favored manhwas. The implications of this research led to the intercultural communication associated with the comic elements in this manhwa.

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Journal Info
COMMENTATE: Journal of Communication Management
Website

Abbrev

commentate

Publisher

London School of Public Relations

Subject

Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Description

The objective of COMMENTATE: Journal of Communication Management is to encourage research related but not limited to: 1. Corporate communication. Communication that involves a set of activities with external and internal stakeholders to create favourable conditions. 2. Media communication. ...