Jurnal Agribisnis Terpadu
Vol 14, No 1 (2021)

ANALISIS PEMASARAN DAN DESAIN SISTEM PERBAIKAN KUALITAS TEPUNG TALAS BENENG

Zulfatun Najah (Fakultas Pertanian Universitas Sultan Ageng Tirtayasa)
Winda Nurtiana (Fakultas Pertanian Universitas Sultan Ageng Tirtayasa)



Article Info

Publish Date
01 Jun 2021

Abstract

Problems faced in the beneng taro flour production system is quality and quantity. Therefore, it is necessary to analyze and design the improvement of the quality of beneng taro flour. The purpose of this paper is to analyze and design a quality improvement model in taro beneng. The system design stage begins with analyzed the entities of beneng taro flour production, analyzed the market, determined the quality performance indicators of the beneng taro flour, evaluated the quality, and improvements designed of the beneng taro flour. In the needs analysis, it produces input, output, stakeholder roles, control, and resources. The quality performance indicators is done by listing the quality attributes that determine quality performance. In this model, there are 8 quality dimensions and 16 of quality attributes. Quality evaluation is then carried out by comparing product performance and consumer expectations. Design improvement is done by analyzing the results of quality evaluation. Based on the analysis, there are 6 product attributes that need improvement including texture, color, suitability of product information, price suitability, ease of access and product popularity.

Copyrights © 2021






Journal Info

Abbrev

jat

Publisher

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

Description

Jurnal Agribisnis Terpadu (JAT) publishes articles directly sourced from research projects, research results/literature studies or case reports in the field of science related to agribusiness, agricultural economics, business and entrepreneurship, agricultural extension & communication and rural ...