Jurnal Ilmiah Wahana Pendidikan
Vol 7 No 5 (2021): Jurnal Ilmiah Wahana Pendidikan

Penggunaan Celebrity Endorser pada Media Sosial Instagram dalam Meningkatkan Brand Engagement

Emilia Abby (Unknown)
Irwansyah Irwansyah (Unknown)

Article Info

Publish Date
07 Sep 2021

Abstract

This research by using the concept of social media instagram and brand engagement, discusses how the process of forming brand engagement using the celebrity endorser on Instagram. Through the desk research method and getting data from secondary data from previous studies, it can be seen that by using celebrity endorser on Instagram social media, it can increase brand engagement that the brand gets from followers of selected celebrity Instagram accounts. Because currently Instagram is the most popular social media for uploading photos and interacting in each upload, the use of celebrity endorsers can increase brand engagement from the stage of dating, casual, active, committed to the stages of loyalists

Copyrights © 2021




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
270.153 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Ilmiah Wahana Pendidikan
Website

Abbrev

JIWP

Publisher

Universitas Bumi Hijrah Tidore

Subject

Religion Education Social Sciences Other

Description

Jurnal Ilmiah Wahana Pendidikan (JIWP) Diterbitkan sebagai upaya untuk mempublikasikan hasil-hasil penelitian dan temuan di bidang pendidikan . Jurnal ini terbit 4 bulanan, yaitu bulan April, Agustus dan Desember. *Ruang Lingkup* Memuat hal kajian, analisis, dan penelitian tentang perancangan, ...