Indonesian Journal of Islamic Economics and Business
Vol. 6 No. 1 (2021): Indonesia Journal of Islamic Economics and Business

Model Analisis Faktor yang Mempengaruhi Keputusan Pembelian Sepeda Motor Second di Palembang

Mail Hilian Batin (Unknown)
Ahmad Syahrizal (Unknown)

Article Info

Publish Date
29 Jun 2021

Abstract

This study aims to analyze whether the price and promotion factors have an influence on the decision to purchase a second motorcycle at the Rian Motor Palembang showroom. The type of research is quantitative research with the determination of accidental sampling as many as 100 respondents. The research found that: (a) price has a positive and significant influence on the decision to purchase a second motorcycle at the Rian Motor Showroom with a significance result of 0.000 and (b) promotion also has a positive and significant effect with a significance value of 0.000. Taken together, it can be proven that price and promotion can influence the decision to buy a second-hand motorcycle at the Rian Motor Palembang showroom

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Journal Info
Indonesian Journal of Islamic Economics and Business
Website

Abbrev

ijoieb

Publisher

Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi

Subject

Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Indonesian Journal of Islamic Economics and Business E-ISSN: 2540-9506 P-ISSN: 2540-9514 is the journal that concerns to publish broader issues on Islamic Economics and Business. It based on the presupposition that Islamic economics and Business is still on going process to be established. There is ...